Marketing Planning and Program Specialist III

It’s a great time to join AAA The Auto Club Group! 

JOIN THE TEAM COMMITTED TO DRIVING YOUR CAREER FORWARD

Job Type:

Full time

 

Exempt/Non Exempt:

 

Salary

Job Description:

 

Position Description

Primary Duties and Responsibilities (details of the basic job functions):

Participates in the planning, development and implementation of strategic, corporate marketing programs and/or projects that support Auto Club Group (ACG) marketing goals and objectives. 
 

Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans.  May utilize statistical procedures and complex analysis tools to measure and analyze results.  Recommends new or enhanced strategies and tactics based on results as appropriate.

Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product and in a cross-functional environment.  Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout.  Identifies any potential operational issues and possible solutions. 

Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise.  Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.

Supervisory Responsibilities (briefly describe, if applicable, or indicate None):

None

Required Qualifications (these are the minimum requirements to qualify)

Education (include minimum education and any licensing/certifications):

Bachelor’s Degree in Marketing, Advertising, Business Administration or a related field, or commensurate job experience.

Experience:

• Performing data modeling or data mining

• Service industry

• Identifying, analyzing and resolving moderately complex business problems

• Prioritizing and managing multiple, diverse projects in a fast-paced environment

Knowledge and Skills:

• Analyzing, summarizing and communicating marketing results, trends and recommendations

• Meeting deadlines for complex projects

• Organization and planning

• moderately complex statistics (e.g. significance testing, sample size determination, confidence intervals, market segmentation)

• External marketing data sources (e.g., commercially available data bases and lists)

• Marketing related laws and regulations

• Demographics and consumer-related information

• Direct marketing program execution

• Advanced marketing principles and applications

• Primary and secondary research sources

• Market share data sources (e.g. A.M. Best’s Market Share Reports)

• Working effectively in a cross-functional environment.

• Manipulating customer database to extract pertinent market data

• Synthesizing and effectively  communicating complex information and recommendations to all levels of management and other marketing/business line personnel

• Facilitating market planning discussions and meetings with all levels of management

• Strong project management skills

• Strong communication, interpersonal and teamwork skills  

• Strong Microsoft skills (e.g. Word, Excel, Access) 

Preferred Qualifications

• Master’s Degree in Marketing, Advertising, Business Administration or related field

• Experience in Insurance or Financial Services

• Marketing experience in a multiple, diverse product environment.

Experience in:

• documenting annual marketing plans

• extracting marketing data warehouse information and preparing reports

• preparing and presenting marketing proposals to all levels of management

• developing and implementing effective, innovative marketing programs and campaigns

• statistical modeling and analysis utilizing software tools such as SAS, SPSS, Statgraphics, etc.

Knowledge of:

• laws and regulations as they relate to marketing in the financial and insurance industries in multi-state markets

• ACG products, services and marketing channels

• Data mining methods and tools, spreadsheets, database management systems and presentation software

• database principles and their appl