Marketing Technology Specialist

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package along with the opportunity to work within an innovative and collaborative environment.

Join our Marketing Team as a Marketing Technology Specialist

We are seeking a professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate is a tech-savvy problem solver with a passion for innovation and a strong understanding of marketing operations within a professional services environment. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you are someone who demonstrates initiative, adaptability, and is a team player, we invite you to join our team.

This role is in-office and will be based in our Atlanta or Miami Office and reports to the Director of Research and Marketing Intelligence.

Position Summary

The Marketing Technology Specialist will be responsible for developing and implementing innovative marketing solutions that leverage AI, data visualization, and collaboration platforms. You will work closely with cross-functional teams to streamline processes, build client-facing and internal tools, and support the firm’s strategic marketing initiatives through technology. The ideal candidate is a tech-savvy problem solver with a passion for innovation and a strong understanding of marketing operations within a professional services environment. 

Key Responsibilities

AI & Automation

• Identify opportunities to integrate AI tools to automate and optimize marketing workflows.

• Evaluate and implement AI-driven solutions for content creation, campaign management, and client engagement.

Data & Reporting

• Design and maintain interactive dashboards and reports using Power BI and other analytics tools.

• Translate complex data into actionable insights for marketing and business development teams.

• Responsible for data tool creation and ongoing maintenance to support marketing and innovation initiatives.

• Develop compelling data visualizations to communicate trends, performance, and opportunities.

Innovation & Strategy

• Collaborate with marketing leadership to pilot new technologies and platforms.

• Stay current on emerging marketing technologies and trends, providing recommendations for adoption.

Business Needs & Solution Architecture

• Work closely with stakeholders to understand business needs and challenges.

• Collaborate with cross-functional teams to architect and implement the most effective solutions.

Project Management

• Lead or support innovative technology projects from concept through execution, ensuring alignment with firm goals.

• Coordinate with IT, innovation, and compliance teams to ensure solutions meet security and regulatory standards.

Qualifications

Skills & Competencies

• Strong analytical skills and the ability to translate data into meaningful insights.

• Excellent communication and project management skills.

• Ability to work independently and collaboratively in a global, fast-paced environment.

• Excellent prioritization, organization, and time management skills

• Strong attention to detail and ability to multi-task

• Outstanding interpersonal and communication skills, both written and oral; including solid composition, research and editing skills

Education & Prior Experience

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.

• 3+ years of experience in a marketing technology or innovation role, preferably in a professional services or legal environment.

• Demonstrated experience in data visualization and storytelling through dashboards and reports.

• Experience with AI tools and platforms (e.g., ChatGPT, Microsoft Copilot, automation tools).

• Ability to work with and integrate third party data sources via API

• Experience developing or working with web applications and digital platforms.

Technology

• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and Po