Agency Marketing Program Senior Consultant I - (Remote)

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

The Agency Senior Digital Marketing Consultant helps to drive business growth and improved customer loyalty by consulting and working with agency owners and their staff to help build and sustain their digital and social media presence. In this role they will apply professional judgment, knowledge and experience to manage projects, provide education, and implement targeted digital marketing programs. This individual will also own the development and execution of Education strategy. They will work across the Digital, Social and Local team to lead Education for the team. This will include developing a timeline, strategy and driving execution as well as defining and tracking KPIs on education adoption and performance. The ideal candidate will have a broad digital marketing background, an analytic mindset, an attention to detail, strong problem-solving and customer service skills as well as demonstrate systems thinking. They must also be able to communicate the benefits of digital marketing to an audience largely unfamiliar with the space.

Key Responsibilities
 

Program Execution

• Support the implementation of digital marketing programs including project management, content development, and content dissemination. 

• Participate in the analysis of digital project results and identify opportunities for improvement in work processes, program outcomes or agency engagement

• Research and suggest additional digital opportunities that should be considered

Agency Engagement

• Deliver one-to-one consultations with referred and targeted new and established agents.

• Utilize expertise in digital marketing to provide appropriate strategy and education to agents on a wide range of digital marketing programs including, organic search, social media strategy, web content strategy, online review acquisition and analytics & reporting.

• Identify online opportunities for agents based on a variety of factors and translate those opportunities into recommendations for development of digital content for website and social media.

• Work with target agents to fulfill digital marketing programs.

• Prepare and deliver dynamic marketing presentations on digital marketing topics

Education Strategy

• Responsible for leading Education strategy across the Agent Digital, Social and Local teams, managing from inception to execution.

• Development and execution of Education strategy and materials for the Digital Optimization Team

• Define metrics for each program and identify success and/or opportunities.

• Manage materials to ensure the education content meets quality standards, achieves business goals and supports the education strategy.

• Manage the workflow from assignment through editing and legal approvals to execution.

• Work with internal departments to support company initiatives through education materials.

Measurement

• Evaluate digital performance using available reports and analytics tools and make recommendations for improvements based on data.

Administration

• Follow all operational procedures.

Requirements

Education and Experience

• Bachelor’s degree required; marketing or journalism concentration preferred

• 3+ years Digital Marketing experience with account management preferred

• Hands-on experience with SEO, content marketing, social media, digital analytics and online reviews

• Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy

• Experience working directly with SMBs, creating content, and knowledge of local search strategies is a huge plus.

• Experience pulling, interpreting and presenting web analytics data

•  Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)

Functional Skills

• Intermediate/Advanced Marketing/Customer Experience/Consulting experience

• Ability to work virtually across teams and individually.

• Intermediate/Advanced written and verbal communication skills

• Intermediate/Advanced