Senior Director, Digital Marketing and Engagement

Job Summary 

The Senior Director of Digital Marketing and Engagement is responsible for setting and executing a bold vision for digital marketing, experience and engagement across Corewell Health's digital ecosystem. Grounded in the system's strategic direction, the vision will build upon a deep understanding of our consumers, patients and other stakeholders. This position will manage Corewell Health's online presence and digital engagement across a variety of web properties, mobile applications, SEM, CRM and emerging personalization platforms. 

This leader should have deep experience with digital marketing technology as well as analytics and measurement that will help position Corewell Health as a national thought leader in digital marketing. Critical to this role is the proven ability to collaborate and partner with cross-functional leaders and teams for the purpose of building a consistent and differentiated experience for target audiences across their digital journeys. 

Another vital aspect of this leadership role is the demonstrated ability to attract, inspire and lead top digital marketing talent. The Sr. Director maximizes talent by providing counsel, leadership, guidance and direction while contributing to the development of an organizational culture appropriate to support the vision and mission of the system. 

Essential Functions 

• Provides leadership and has accountability for executing Corewell Health’s online presence and digital marketing & engagement initiatives, as well as the associated measurement and analytics related to these activities. 

• Creates an annual digital marketing and experience plan and budget that supports Corewell Health’s long-term brand/consumerism strategies. 

• Advances Corewell Health’s web and mobile platform capabilities and set digital priorities in collaboration with Digital Services leadership, including enterprise-wide governance. 

• Creates an environment that continually seeks understanding of consumer needs and wants and develops and executes strategies that improve overall brand perceptions, usability (web, mobile and more), user experience and engagement. 

• Is a thought leader, providing recommendations for new technologies based on the changing MarTech landscape and trends 

• In partnership with Digital Services, develops a strategic marketing technology roadmap that drives innovation and innovative solutions into the future. 

• Sets direction for marketing and engagement platforms, tools and relationships with relevant consulting partners. 

• Provides leadership in executing Corewell Health’s enterprise content management strategy. 

• Implements best practice principles of information architecture, SEO, usability, user testing, accessibility and web analytics. 

• Translates digital analytics into actionable insights that help drive, develop or refine Corewell Health’s business, brand & marketing strategies. 

• Directs the development of digital dashboard information related to both measurement and tracking of consumer engagement, conversion and ROI as well as related organizational KPIs and communicates to leaders on a regular basis. 

• Effectively collaborates with leaders throughout the enterprise to accomplish work in a heavily matrixed environment. 

• Anticipates and acts on emerging digital marketing trends to position Corewell Health for the future and differentiate it from its competitors. 

• Lives Corewell Health values every day, bringing culture to life within the team. Role models best practice leadership behaviors. 

• Oversees and manages team performance