Brand Marketing Specialist

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.  We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. 

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.  Come make a difference at Ochsner Health and discover your future today! 

The Brand Management Specialist will assist in the creation and management of brand campaigns. This specialist will ensure that brand standards are upheld and cohesive to continue to build Ochsner’s brand awareness and reputation.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.
 

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company's discretion.

Education 

Required - High School diploma or equivalent. Additional degrees,  business training experience and/or certifications may be combined to meet minimum qualifications.

Preferred - Bachelor's degree in Marketing, Business Administration, or Health Care Administration

Work Experience

Required - 2 years related experience or Bachelor's degree

Preferred - Experience with project management tools (e.g., Monday).

Knowledge Skills and Abilities (KSAs)

• Attention to detail and accuracy

• Ability to manage multiple projects simultaneously

• Collaborative team player with a proactive attitude

• Creative problem-solver with a willingness to learn

• Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals throughout the patient care process.

• Must be proficient with Windows-style applications, various software packages specific to role and keyboard

• Strong written and verbal communication skills

• Self-directed and ability to prioritize tasks 

Job Duties

• Message Mapping:

  • Assist in preparing and executing message mapping sessions with internal clients.

  • Prepare notes from message mapping sessions and compile into formal report for sharing.

  • Coordinate with marketing team to ensure final deliverables are reviewed and approved by internal client(s).

  • Present findings as needed to internal and external stakeholders.

• Brand Campaign Support:

  • Support the development of new brand campaigns, including the preparation of creative briefs, communications with vendor partners and internal stakeholders.

  • Assist with campaign pre-production activities.

  • Collaborate with In-House Agency and Media Planning teams on post-production campaign needs (i.e., print and outdoor billboard media schedules).

  • Participate in team meetings, contribute to brainstorming sessions, and help with special projects as assigned.

  • Assist with vendor coordination, reporting, and other administrative tasks as required.

• Brand Research & Insights:

  • Collaborate with marketing's consumer insights and research team on brand research projects.

  • Collect project requests from brand team and prepare overviews to share with consumer research and insights team for research planning and execution.

  • Support brand team members in brainstorming new research topics as needed.

  • Participate in viewing brand research studies (i.e., campaign focus groups) and using outputs for campaign planning.

Other related duties as required.  The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agen