Brand & Customer Manager

Job Description

The Brand & Customer Manager Vaccines (BCM) is a part of the Vaccines Franchise Romania. This position reports to the Franchise Lead Vaccines Romania and is located in Bucharest.

BCM Vaccines is responsible for identifying brand growth opportunities, setting portfolio priorities and securing appropriate business plans within the country.  BCM Vaccines designs, develops and implements marketing programs in the country for respective Brand / Portfolio consistent with global and local strategies via specific marketing strategies and media.

BCM Vaccines prepares for launch excellence and ensures launch readiness in the country. He/ she will at the same time ensure support and focus on driving and optimizing existing business.

The BCM will engage with top customers across the Country with the objective to improve the patients’ health outcomes.

In collaboration with the Franchise Lead Vaccines and Medical Team, BCM needs to provide a highly effective customer experience, ensuring that company delivers value to patients, payers and physicians and become a trusted partner within Vaccines.   

Duties, responsibilities, activities

• Develops in collaboration with the cross functional team the Brand Plan for Romania and follows up execution, based on specific KPIs
• Develops sales and expenses forecasting and follows up implementation of approved action plan.
• Develops relevant promotional and non-promotional material and programs, customizes global and regional materials to be appropriate to local market
• Integrates MCM activities, customer solutions projects, communication plans and other customer related activities and ensures accomplishment of strategic objectives
• Collaborates with support functions to conduct market research/analysis.
• Conducts frequent field visits alone or with Vaccines KAMs to liaise with SLs and other physicians, gaining deeper market understanding and customer insights.
• Close liaison with the Vaccines KAMs to assess the response to and suitability of current promotional material and programs to ensure that promotional material is being used optimally

Education & Experience, Competencies

• Minimum: Healthcare education, Bachelor or University degree from accredited university, preferably Medical Doctor or Pharmacists
• Minimum: 5 years’ experience within Pharma, preferable experience in Vaccines and launching new products
• Ability to manage key external stakeholders, to influence without authority, and to create and carry out action plans in matrix cross-functional team structures
• Exhibit strong leadership, problem solving, project planning, teamwork, analytical, and written/verbal communication skills
• Team effectiveness skills, listening and integrating diverse perspectives from across the work group;
• Knowledge of Financial management (e.g., brand budget, sales forecasts, etc.) to be able to support local Brand team
• Business acumen (e.g., knowledgeable in policies, practices, trends, technology, and information affecting business)
• Ability to prioritize objectives and make difficult resource allocation decisions
• Influencing/persuasive skills (e.g., ability to put together strong business cases)
• Digitally literate- quick to understand, has the practical experience
• Operational/execution skills (e.g., ability to get things implemented)
• Proficient use of MS Office programs

Leadership behaviors:

• Demonstrate ethics and integrity
• Drive results
• Champion Change
• Optimize operations
• Collaborate
• Focus on Customers and patients
• Make rapid disciplined decisions
• Act with courage and candor
• Demonstrate Ethics & Integrity
• Communicate candidly

Professional Competencies:

• Business & Financial acumen
• Working across boundaries
• Project Management
• Productive Communication
• Problem Solving
• Product knowledge and portfolio management
• Regulatory and compliance knowledge
• Lifecycle management

Desired

• Knowledge of the company, processes and clients and/or customers
• Deep understanding of cultures and health care systems in market
• Fluent in conversational and written English

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