Senior Sales Executive - Branded Apparel & Sleepwear (Off-Price)
Li & FungAbout the role
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Here is what you need to know about the job:
We are seeking a highly driven Senior Sales Executive to fuel growth within our Branded Apparel division, with a primary focus on aggressively securing new off-price business. This role will oversee and expand a diverse portfolio across all apparel categories and sleepwear, managing both existing brands and newly secured brands. Success will rely on strong relationships—particularly with TJX and other major off-price retailers—to drive new programs, expand categories, and unlock incremental branded opportunities.
This is a high-visibility, growth-oriented role requiring deep off-price expertise, exceptional retailer partnerships, and a proven ability to influence and deliver results. The ideal candidate thrives in a fast-paced, entrepreneurial environment and brings the strategic mindset needed to scale established brands while building new ones.
Key Responsibilities
Business Development & Growth
- Lead the pursuit of new branded opportunities across all apparel categories and sleepwear within the off-price channel.
- Identify whitespace and secure new brands, while expanding category penetration for existing brands with TJX, Ross, Nordstrom Rack, and other off-price partners.
- Develop and execute strategic growth plans to achieve revenue, margin, and profitability targets across both existing and newly onboarded brands.
Brand Building & Category Expansion
- Strengthen and scale existing brands by optimizing category strategies, value propositions, and seasonal product stories.
- Collaborate internally to launch and grow newly secured brands, ensuring strong positioning and tailored assortments for the off-price market.
- Partner with Design, Merchandising, Production, and Planning to build compelling assortments driven by brand identity and off-price buying behaviors.
Account Management & Partnerships
- Manage and grow key off-price retail accounts — especially TJX and other major off-price partners including Ross and Nordstrom Rack.
- Present seasonal assortments, new brand introductions, and pricing strategies that drive incremental growth across both new and existing brands.
- Conduct regular business reviews to evaluate account performance, forecast potential, and shape forward-season strategies.
Market Insights & Competitive Strength
- Stay ahead of pricing trends, competitive activity, and shifts in off-price consumer behavior across apparel and sleepwear.
- Leverage retail feedback and market insights to refine strategies for existing brands and inform the onboarding and growth of new brands.
- Monitor sell-through and profitability, taking fast, actionable steps to capitalize on in-season trends.
Cross-Functional Leadership
- Align internal teams around the needs of both existing and newly secured brands to ensure best-in-class execution.
- Provide actionable insights to Design and Product Development on category needs, competitive gaps, and new brand opportunities.
- Foster a collaborative, solutions-oriented culture focused on long-term brand and account success.
Qualifications
- 8–10 years of sales experience in off-price apparel, spanning multiple apparel categories; sleepwear experience a plus.
- Established relationships and a strong track record with TJX required; Ross, Nordstrom Rack, and other off-price accounts strongly preferred.
- Proven success developing new business, securing new brands, and building existing brands within off-price channels.
- Strong negotiation, presentation, and communication skills.
- Excellent analytical skills with the ability to turn insights into strategic action.
- Highly organized, proactive, and results-oriented with exceptional follow-through.
- Proficient in Microsoft Excel, Word, and Office Suite; PLM knowledge a plus.
Compensation/Benefits:
- The approximate annual base salary range for this position is $140,000.00 - $160,000.00. The offered salary or salary range for this position will vary based on role requirements, skill set and years of experience.
- Our Company offers a comprehensive benefits package including Medical, Dental, Vision, PTO, company holidays.
Important Notice — Fraudulent Communications
It has come to our attention that there are people posing as representatives of Li & Fung who may offer false opportunities, including fake employment offers and other fraudulent requests through email or other me
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