Senior Director, Marketing (Campus & Experiences)

How You’ll Contribute

The National Geographic Society headquarters, based in Washington, D.C., is undergoing a significant renovation project on its campus (called Base Camp), which will be completed in 2026. The public-facing portion of this renovation will be the new National Geographic Museum of Exploration. Components of the new museum will include a state-of-the-art pavilion entrance, auditorium, iconic photo gallery, exhibition space, immersive walk-through attraction, retail, food and beverage, education center, archives, tours, and exciting new event space. The capstone of the renovation is a one-of-a-kind nighttime experience in the courtyard.

The National Geographic Society also operates several revenue-generating businesses in support of its non-profit mission work that are all in growth mode. National Geographic Live is a dynamic multi-media speaker series that is presented in venues across North America and beyond; this team also runs a Speakers Bureau for National Geographic talent. Storytellers Collective are immersive storytelling workshops that help organizations communicate their message and have impact. Traveling Exhibitions develops and tours immersive experiences, large scale interactive exhibitions, and photo shows around the world.

The Senior Director, Marketing (Campus & Experiences) leads the development, implementation, and performance optimization of integrated marketing strategies for the National Geographic Society’s full portfolio of public-facing programs under the Campus & Experiences (C&E) division, including the Museum of Exploration (MOE), National Geographic Live, Traveling Exhibitions, and Storytellers Collective. Reporting to the Vice President, Business Strategy and Performance, the Senior Director is responsible for driving attendance, revenue, and audience engagement through data-informed planning, multi-channel execution, and strong cross-functional collaboration. This role oversees a team of senior managers and channel specialists and agencies who together support paid media, creative development, audience segmentation, and performance marketing.

A key member of the division’s leadership team, the Senior Director plays a critical role in business planning, campaign oversight, and brand alignment. This position ensures that marketing strategies reflect institutional goals, audience insights, and the Society’s mission to illuminate and protect the wonder of our world.

Your Impact

Responsibilities Include:

Strategy Development and Campaign Oversight (30%)

• Lead the development and implementation of annual and seasonal marketing strategies across all C&E programs, including the Museum of Exploration, National Geographic Live, Traveling Exhibitions, and Storytellers Collective

• Position the museum as a must-see destination for tourists and locals in D.C. and attract and engage potential visitors, through myriad ways, including paid advertising, local trade agreements, event activations, etc.

• Develop strategic marketing plans that enable public programming attendance and partner engagement for National Geographic Live, Traveling Exhibitions, and the Storytellers Collective in close collaboration with the Director, Marketing, Live and Traveling Programs

• Work closely with key business leads and sales teams to develop go-to-market strategies that engage, grow, and retain our target audiences 

• Direct the development, review, and execution of omnichannel marketing campaigns for all C&E marketing programs; ensure alignment with National Geographic’s institutional brand and messaging strategy in collaboration with the Marketing and Brand division

• Oversee and coordinate a blend of vendors, agencies and internal teams responsible for various paid and O&O channels, segments, and services including creative, content, web, advertising, email, social media, and programming to effectively implement the overall marketing strategies

Revenue Achievement and Budget Management (25%)

• Lead marketing strategies that support achieving revenue targets for Museum of Exploration admission and ticketed experiences, including add-ons and special programs.

• Collaborate with business leads across retail, food & beverage, public programming, event rentals, and group sales to develop integrated marketing strategies that support revenue and attendance goals

• Monitor and analyze key marketing performance indicators to inform campaign optimizations and support revenue-generating outcomes across the C&E portfolio

• Create and maintain budget for marketing efforts for ag