Director, Brand Creative

Company Description

A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.

As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. We offer a vibrant work environment, comprehensive health care and benefits, and the experience you need to grow and excel. If you’re interested in working with a passionate team of people who care about the future of Philadelphia, start here.

What we offer

• Impact - The work you do here matters to millions. 
• Growth - Philadelphia is growing, why not grow with it? 
• Diversity & Inclusion - Find a career in a place where everyone belongs.
• Benefits - We care about your well-being.

Agency Description

Good things start at Philadelphia International Airport (PHL) and Northeast Philadelphia Airport (PNE). As the only major airport serving the nation’s seventh-largest metro area, PHL connects travelers to 130+ destinations with more than 400 daily departures on 29 airlines. Located 7 miles from downtown Philadelphia, PHL offers the reach and world-class amenities of a global airport, with the heart and pride of a local one. Self-sustaining with no local tax dollar use, PHL is one of the largest economic engines in the region, generating $18.7 billion to the economy and accounting for 102,600 full-time jobs annually.

PNE, located on 1,150 acres in Northeast Philadelphia, supports general aviation and corporate flights as a key reliever airport, with around 215 based aircraft. Together, PHL and PNE are dedicated to providing world-class service, reliable operations, and lasting growth—for our region and everyone who passes through.

Job Description

POSITION SUMMARY

The Director, Brand Creative, is a strategic leader responsible for furthering the brand of the Department of Aviation, which owns and operates the Philadelphia International Airport (PHL) and Northeast Philadelphia Airport (PNE). This role will be overseeing and managing a dynamic team of creative professionals, including graphic designers, a photographer/videographer and a copywriter. The Director will drive the development of innovative, compelling content and branding campaigns that aligns with the organization’s brand vision and business objectives.

PRIMARY RESPONSIBILITIES

Creative Leadership

• Develop and implement a cohesive brand strategy across all touchpoints.
• Inspire and mentor the creative team, fostering a culture of innovation and collaboration.
• Stay ahead of industry trends, ensuring the brand remains relevant, modern and competitive.

Team Management

• Supervise and guide the work of graphic designers, photographer/videographer, and copywriter.
• Conduct regular team meetings, provide constructive feedback, and set clear performance expectations.
• Support professional growth and development through training and coaching.

Content Development

• Oversee the creation of marketing assets, including digital and print designs, social media content, videos, and copy.
• Ensure all content is consistent with brand guidelines and resonates with target audiences.
• Lead brainstorming sessions to generate fresh ideas for campaigns and initiatives.

Collaboration and Cross-Functional Partnerships

• Work closely with marketing, sales, and product teams to ensure creative output aligns with business goals.
• Present creative concepts and strategies to senior leadership, incorporating feedback as needed.
• Build strong relationships with internal and external partners, including agencies and vendors, to enhance creative execution.

Project Management and Workflow Optimization

• Oversee the prioritization and timely delivery of creative projects.
• Establish efficient workflows and processes to maximize team productivity.
• Monitor and manage the creative budget, ensuring projects stay within financial parameters.

KNOWLEDGE, SKILLS AND ABILITIES

• Proven expertise in visual design, copywriting, and multimedia content creation
• Strong leadership and team-building skills, with experience managing multidisciplinary teams.
• Exceptional communication and presen