Director, Lifecycle Marketing

TransUnion's Job Applicant Privacy Notice

Personal Information We Collect

Your Privacy Choices

What We'll Bring:

At TransUnion, we are dedicated to finding ways information can be used to help people make better and smarter decisions. As a trusted provider of global information solutions, our mission is to help people around the world access the opportunities that lead to a higher quality of life, by helping organizations optimize their risk-based decisions and enabling consumers to understand and manage their personal information. Because when people have access to more complete and multidimensional information, they can make more informed decisions and achieve great things.

Every day TransUnion offers our employees the tools and resources they need to find ways information can be used in diverse ways. Whether it is helping businesses better manage risk, providing better insights so a consumer can qualify for his first mortgage or working with law enforcement to make neighborhoods safer, we are improving the quality of life for individuals, families, communities and local economies around the world.

We’re looking for a strategic, data-driven Director of Lifecycle Marketing with deep Eloqua expertise to drive engagement across the customer journey. In this role, you’ll be instrumental in creating scalable marketing automation programs that drive adoption, retention, and revenue growth across our solutions globally.

What You'll Bring:

As the Director of Lifecycle Marketing, you will lead the development and execution of high-impact programs across the lead-to-customer lifecycle—from acquisition and nurturing to retention and advocacy. You will be the subject matter expert on Oracle Eloqua, ensuring our campaigns are personalized, measurable, behaviorally driven, and aligned with business goals. This is a high-visibility COE role with the opportunity to impact global B2B marketing performance across multiple lines of businesses and solutions.

Qualifications:

• 8+ years in B2B marketing, with significant experience leading customer lifecycle programs. 3+ years of experience leading high-performing teams.
• 5+ years of hands-on Marketing Automation Platform experience in a large, matrixed organization designing and maintaining lifecycle programs. This should include hands-on experience with Eloqua.
• Proven ability to build and optimize complex, multi-stage marketing automation programs across channels.
• Experience integrating Eloqua or Marketo with Salesforce and other martech platforms to triangulate the datapoints that drive insight and action.
• Strong understanding of data management, segmentation, lead scoring, and personalization strategies.
• Demonstrated success in using marketing automation to support enterprise sales motions and long customer buying cycles.
• Excellent leadership and communication skills, with experience managing and mentoring high-performing teams.
• Analytical mindset with fluency in marketing metrics, funnel analysis, and reporting tools such as Tableau, PowerBI, Domo, Datorama, or similar.

Preferred Qualifications:

• Eloqua certifications (e.g., Eloqua Marketing Operations Certified Expert)
• Experience in financial services, data provider, or technology industries
• Familiarity with privacy laws and compliance best practices (e.g., GDPR, CCPA)
• Knowledge of ABM platforms and strategies (e.g., Demandbase, Pathfactory)

What You’ll Gain:

• The opportunity to shape and scale a global lifecycle marketing function at a trusted Fortune 1000 brand.
• A collaborative, innovative work environment where your voice is heard.
• Competitive compensation and comprehensive benefits, including generous paid time off, health and wellness programs, and retirement savings plans.

Impact You'll Make:

• Own and evolve TransUnion’s global lifecycle marketing strategy, focusing on lead scoring and nurturing, sale acceleration, cross-sell/upsell while expanding into retention and re-engagement. All while leading a team to build, deploy, and optimize.
• Lead the strategic use of Eloqua, including campaign design, lead scoring strategy, nurture journeys, dynamic content, and integrations with Salesforce and other ABM platforms and content management systems.
• Partner with Marketi