Creative Director, Brand Marketing

ABOUT THIS POSITION

The Creative Director, Brand Marketing, will play an integral role in shaping and executing Waystar’s brand vision. Reporting to the SVP, Brand Marketing, this leader will oversee the development and execution of creative strategies that enhance brand perception, amplify awareness, and elevate client and team member engagement. This person will lead a talented team of designers, providing strategic direction and fostering an environment of creativity and collaboration.​

The ideal candidate will be a strategic thinker and hands-on leader, ready to guide Waystar’s creative direction while diving into the details to deliver impactful results.​

WHAT YOU'LL DO

Brand Strategy & Leadership​ 

• Shape and advance Waystar’s brand strategy, ensuring alignment with business objectives and marketing goals.​ 

• Develop scalable creative frameworks and campaigns that elevate Waystar’s presence across all markets.​ 

• Serve as a steward of Waystar’s brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints.​ 

Creative Direction & Execution 

• Lead the conceptualization and execution of high-profile campaigns, including national media, digital advertising, social media, and investor marketing. 

• Oversee the design and production of branded assets for client, market, and team member engagement. 

• Collaborate with cross-functional teams to ensure creative deliverables align with business needs and brand standards. 

Team Leadership​ 

• Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth.​ 

• Provide clear direction, constructive feedback, and support to ensure excellence in creative output.​ 

Collaboration & Cross-Functional Alignment 

• Partners with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions.​ 

• Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar’s brand vision.​ 

WHAT YOU'LL NEED

• Bachelor’s degree in graphic design, marketing, communications, or a related field.​ 

• 10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management 

• Strong ability to balance strategic thinking with hands-on creative execution.​ 

• Expertise in visual storytelling, branding, and campaign development.​ 

• Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies.​ 

• Exceptional leadership, project management, and communication skills 

BONUS POINTS 

• Visionary thinker who thrives in a fast-paced environment.​ 

• Collaborative leader who can build relationships across teams and functions.​ 

• Detail-oriented with a passion for delivering exceptional creative work.​ 

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled cl