Downstream Patient and Physician Engagement Manager

Additional Location(s): US-MN-Arden Hills; US-MA-Marlborough; US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the role:
We are seeking a dynamic and experienced Patient and Physician Engagement Manager to join our Downstream marketing team. In this pivotal role, you will be responsible for developing and implementing comprehensive marketing strategies that effectively engage both patients and physicians. The ideal candidate will possess a unique blend of healthcare industry knowledge, marketing expertise, and strong interpersonal skills.

 

As our Patient and Physician Engagement Manager, you will lead efforts to create targeted marketing plans, develop compelling content, conduct market research, and build strategic relationships within the market. Your ability to translate complex product features into clear benefits for both patients and physicians will be crucial. You will also play a key role in evaluating and optimizing promotional plans and product launch strategies.

 

This position requires a data-driven approach to strategy development and a talent for stakeholder engagement. If you're passionate about improving healthcare outcomes through effective marketing and communication, we invite you to join our team and make a significant impact in the lives of patients and physicians alike.

 

Your responsibilities will include:

• Develop targeted marketing plans: Create specific marketing plans and activities for products to enhance their positioning within the competitive healthcare market, focusing on patient and physician engagement.
• Content creation and communication: Develop compelling content and marketing communications tailored to various audiences, including patients and physicians, effectively translating product features into understandable benefits.
• Market research and customer needs identification: Oversee market research to identify patient and physician needs, using these insights to inform marketing strategies and product development.
• Strategic relationship building: Develop and broaden strategic relationships with internal and external stakeholders, including sales field, patients, physicians, and healthcare organizations.
• Data-driven strategy development: Utilize data, insights, and business acumen to formulate actionable marketing strategies that resonate with both patients and physicians.
• Promotional plan evaluation: Assess promotional plans to ensure they effectively convey the product's benefits to patients and physicians, stimulating interest and partnership.
• Launch strategy optimization: Evaluate and refine product launch strategies to ensure proper positioning and effective communication of benefits to both patient and physician audiences.
• Stakeholder engagement: Lead mediation discussions with stakeholders to gain alignment on approaches, processes, and deliverables, ensuring all marketing efforts support patient and physician engagement.

 

Required qualifications:

• Minimum of a bachelor’s degree
• Minimum of 5 years of professional experience in marketing, business development, or a related field
• Proven track record in developing and implementing successful marketing campaigns and content in the healthcare sector.

 

Preferred qualifications: 

• Strong understanding of the healthcare industry, medical terminology, and current trends in patient care and physician practices.
• Familiarity with healthcare regulations and compliance requirements related to marketing and patient communication.
• Excellent verbal and written communication abilities, with the capacity to translate complex medical information into clear, compelling content.
• Proficiency in data analysis and market research methodologies to inform strategic decision-making.
• Experience with digital marketing tools and strategies, including social media, content marketing, and SEO.
• Exceptional relationship-building abilities and experience in stakeholder management across diverse groups.
   

Requisition ID: 589597

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