(Fully remote, async-first, DevOps SaaS demand generation, PLG, 32-40h/week, time zones: UTC-4 to UTC+3)

Join Checkly, a Gartner Cool Vendor, as the Senior Growth Marketer and be at the forefront of the Monitoring as Code (MaC) movement, recently recognized in two Gartner Hype Cycles. We’re a remote-first startup on a mission to enable developers to detect and resolve issues 10x faster through code-driven synthetic monitoring. In other words, Checkly lets you know if something is wrong with your production website or API even before your end-users know.

Our marketing team plays a critical role in scaling our reach and impact, targeting DevOps, Platform Engineering, and SRE professionals. We have thousands of users and hundreds of customers, including 1Password, Autodesk, AutoTrader, Deno, Render, Sentry, and Vercel. You will own end-to-end demand generation strategies, leveraging multi-channel campaigns to drive customer acquisition, improve conversion rates, and contribute to revenue growth.

We care about building a team where people of all backgrounds are encouraged to do their best work. To achieve this we built a flexible, remote-first and async-first startup environment with inclusive benefits.

Key areas of impact

• Data-Driven Demand Generation: Spearhead initiatives and campaigns that drive qualified leads and nurture them through the sales funnel, leveraging data to continuously optimize.

• Hybrid PLG & Enterprise Motion: Optimize the hand-off between the PLG and Enteprise experience for prospects and customers

• Cross-Channel Marketing: Orchestrate our campaigns across digital and physical marketing channels— including SEO, SEM, Social Media, Events, Email, and more — to ensure alignment across Sales and Marketing.

What You'll Do

Reporting to the VP of Marketing, you will:

• Drive growth campaigns from development to execution, with a primary focus on Top of Funnel (ToFu) growth, including ideation, campaign management, data analysis, and copy creation.

• Utilize data and build reporting to create and run innovative marketing projects across multiple channels:

  • Social Media: LinkedIn, Twitter, Facebook, Instagram, YouTube

  • Google AdWords and Analytics

  • Email Marketing: HubSpot sequences and workflows

  • CRM: HubSpot

  • Website content optimization for search engines, including keyword research and improving organic search rankings

• Own and manage marketing automation tools (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce) for campaign execution and reporting.

• Analyze performance metrics (CPL, CAC, conversion rates, etc.) and adjust strategies based on insights to optimize performance.

• Identify new data sources to enhance messaging, targeting, and campaign timing for ToFu initiatives.

What You Should Have

• Extensive experience in a Growth Marketing roles with a B2B SaaS Developer, DevOps, SRE or Platform Engineering product required, while a deep understanding of the Monitoring and Observability landscape and its personas is a nice-to-have.

• Proven ability to grow revenue exponentially and at velocity.

• Expertise in data analysis and marketing automation tools.

• Track record of bold, creative marketing tactics.

• Experience driving signups, pipeline, and revenue through calculated risks and experimentation, particularly focused on ToFu growth.

• Experience in fast-paced environments, such as founding a company or working in product/growth/engineering at a tech startup.

• Proficiency with the latest marketing and AI tools to scale campaigns and processes efficiently.

• Ability to architect and manage growth projects from start to finish.

• Affinity for PLG (Product-Led Growth) strategies and motions, with a strong emphasis on expanding the ToFu.

• Excellent spoken and written English skills.