Executive Director, Diagnostics Customer Marketing

Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.

Executive Director, Diagnostics Customer Marketing

Labcorp is seeking an Executive Director, Diagnostics Customer Marketing, to join our Team in Burlington, NC or Durham, NC with the flexibility of a hybrid work schedule!

Responsibilities:

Segment-Led Customer Marketing Strategy

• Own the annual customer marketing growth agenda across all Dx customer segments—setting strategy, defining success metrics, and ensuring marketing investments drive measurable audience expansion, adoption, and brand preference across primary care, specialty providers oncology, women’s health, patients, and other high-priority audiences.

• Lead the development and ongoing refinement of a segment-first customer marketing framework—ensuring each audience has a differentiated strategy grounded in their specific clinical workflows, decision-making drivers, and channel preferences.

• Build and maintain deep, AI-enhanced customer personas for each segment, integrating behavioral data, claims insights, and clinical intelligence to enable precision targeting and personalization at scale.

• Define the end-to-end customer marketing strategy for each Dx segment, aligned to enterprise priorities, commercial needs, and market opportunities.

• Serve as the enterprise voice for customer segment strategy—influencing investment priorities, go-to-market decisions, and long-term growth planning across the diagnostics business.

• Partner with customer segment leaders, portfolio leads, and sales to translate Labcorp’s diagnostics positioning into targeted go-to-market campaigns and messaging tailored to each audience.

Messaging Strategy, Content & Brand Differentiation

• Own the end-to-end messaging architecture across all Dx customer segments—developing distinct, segment-specific value propositions and positioning frameworks that clearly articulate Labcorp’s differentiation for primary care, specialists, health systems, and patients.

• Lead content strategy for the Dx customer marketing function—defining content pillars, editorial direction, and a content roadmap that builds clinical credibility, drives engagement, and supports customers at every stage of their journey. Collaborates with the brand, content and digital teams

• Develop and steward a library of high-impact content assets—clinical evidence summaries, thought leadership, educational tools, case studies, and patient-facing materials—tailored to the evidence needs and decision-making contexts of each segment.

• Ensure strong connection between brand storytelling and commercial activation—translating Labcorp’s diagnostics brand into credible, emotionally resonant narratives that build trust and preference across every audience.

• Drive consistent, differentiated messaging across all campaigns, channels, and customer touchpoints—maintaining brand integrity across a complex, multi-segment portfolio while allowing for audience-specific customization.

• Elevate Labcorp’s brand as the preferred diagnostics partner through compelling storytelling, customer testimonials, scientific proof points, and multi-channel activation—tailored per segment and channel.

• Partner with Medical Affairs, Portfolio leads, and Brand to ensure all messaging is clinically credible, commercially sharp, and aligned to Labcorp’s enterprise brand standards.

Go-to-Market (GTM) Leadership

• Convert business goals, market dynamics, and customer insights into data-driven go-to-market strategies and disciplined growth plays across all Dx customer segments.

• Design and execute integrated, omnichannel campaigns that engage customers across digital, content, web, search, social, email, events, and field—orchestrated for relevance and impact at every stage of the customer journey.

• Oversee campaign test-and-learn roadmaps across creative, messaging, offers, channels, and cadence to continuously improve performance and return on investment.

• Oversee the customer marketing calendar and activation roadmap—ensuring cohesive, insight-driven, content-led go-to-market execution across all segments.

AI-Powered Insights & Market Intelligence

• Champion the use of AI and advanced marketing technology to accelerate every dimension of customer marketi