Senior Director, Global Marketing Strategy -- Credit Risk Solutions

TransUnion's Job Applicant Privacy Notice

Personal Information We Collect

Your Privacy Choices

What We'll Bring:

TransUnion is seeking a strategic and collaborative Senior Director of Global Marketing Strategy to lead the development and execution of integrated marketing strategies for our Global Credit Risk line of business. This leader will serve as the strategic marketing partner to the Credit Risk leadership team, aligning marketing initiatives with business objectives and driving growth across global markets.

You will be responsible for building scalable, full-funnel marketing strategies that elevate brand awareness, drive demand, and support revenue growth for credit risk solutions. This includes marketing for decisioning platforms, credit analytics, risk scoring models, and data-driven insights that help financial institutions, insurers and others make smarter credit-informed decisions.

This role requires a deep understanding of the credit risk landscape, regulatory environments, and the evolving needs of users of credit-based information. The role must consider global objectives, but build strategies that can support unique, local regulatory requirements. The campaigns they build will seek to find commonalities and efficiencies in execution without compromising regional nuances that support the various concerns of target audiences in different regions.

What You'll Bring:

• Bachelor’s degree in Marketing, Business, Finance, or related field; MBA preferred.
• 12–15 years of progressive B2B marketing experience, ideally in financial services, credit risk, or data analytics sectors.
• Proven success leading global marketing strategy for complex, matrixed organizations.
• Deep expertise in integrated marketing, including ABM, digital, content, and event marketing.
• Strong understanding of credit risk trends, regulatory considerations, and credit-oriented buyer personas.
• Excellent facilitation and stakeholder management skills, with the ability to influence at all levels.
• Experience managing global teams or working across international markets.
• Analytical mindset with a track record of driving measurable business outcomes.
• Excellent communication and presentation skills.

Preferred Experience

• Experience marketing credit risk solutions, decisioning platforms, or financial data products.
• Familiarity with marketing automation platforms (e.g., Eloqua, Marketo), CRM systems (e.g., Salesforce), and analytics tools.
• Background in agency or consultancy environments supporting B2B clients a plus.

Impact You'll Make:

Strategic Leadership

• Lead the development of global, multi-year marketing strategies aligned with the goals of the Credit Risk business unit.
• Translate complex business and regulatory objectives into actionable marketing plans and KPIs.
• Serve as the voice of marketing in Credit Risk leadership discussions, ensuring alignment and integration.

Global Campaign Planning

• Design and execute integrated marketing campaigns across regions, leveraging digital, ABM, content, and event marketing to support credit risk solutions.
• Manage a global marketing calendar to identify synergies, reduce duplication, and optimize resource allocation.

Cross-Functional Collaboration

• Partner with product, sales, analytics, regional marketing teams and US vertical marketing business partners to ensure cohesive go-to-market strategies.
• Facilitate strategic planning sessions with stakeholders to align on messaging, positioning, and campaign priorities.

Thought Leadership & Content Strategy

• Develop and promote thought leadership content that positions TransUnion as a trusted authority in credit risk management.
• Collaborate with subject matter experts to translate complex topics into compelling narratives for global audiences.

Innovation & Optimization

• Identify opportunities to test new approaches, technologies, and channels to reach credit risk decision-makers.
• Analyze campaign performance and apply insights to continuously improve strategy and execution.

Team Enablement & Governance

• Mentor and guide regional and functional marketing teams on best practices in strategic planning and campaign development.