Director of Content & Thought Leadership

Company:

Marsh Corporate

Description:

Overview

Guy Carpenter, a Marsh business, is seeking a Director, Content & Thought Leadership to lead editorial strategy and produce high-impact content that positions firm leaders as trusted authorities in reinsurance and related financial services. Reporting to senior leadership, this role manages a small content team, partner closely with analytics, client insight, PR/media, brand, events, product and client teams, and deliver measurable thought-leadership programs—flagship research, executive narratives, and integrated campaigns—that advance reputation and commercial objectives across regions and channels.

 

Why this role matters and key responsibilities:

• Define and lead the firm’s thought‑leadership agenda: advise senior leaders and the C‑suite, oversee flagship research and executive narratives, and manage an editorial calendar aligned to business and product goals.
• Translate data and customer insights into creative briefs and industry/practice‑level content strategies to improve targeting, product positioning, and campaign effectiveness.
• Leverage AI and automation tools to accelerate content development, improve quality and personalization, and increase efficiency across the content and thought‑leadership program. 
• Design integrated, channel‑optimized programs and select the optimal delivery mix (social, media, events, client channels) to increase influence, support business development, and drive revenue.
• Oversee campaign and regional program delivery, measure performance, iterate tactics using analytics, and present plans to clients to secure approvals.
• Coordinate cross‑functional teams (insight, product, client, carrier, PR/brand) to align product mix, pricing strategy, and executive positioning.
• Monitor and manage budgets, funding, and compensation approaches (including commissions, marketing service fees, contingencies, and project funding), recommend adjustments, and report progress to maximize ROI.
• Evaluate team performance and staffing regularly to ensure productivity and appropriate resourcing.

Qualifications Required:

• 8+ years’ experience in content strategy, editorial leadership, corporate communications, or thought leadership (B2B or professional services preferred).
• Portfolio of executive level writing; excellent writing and editing skills.
• Strategic thinker with experience linking content to business outcomes.
• Proven stakeholder management and cross functional influence.
• Experience with multichannel amplification and managing content teams/vendors.
• Comfortable in a matrixed organization.
• Hybrid NYC work and occasional travel required.

Preferred:

• Reinsurance/insurance/financial services knowledge.
• Experience with research led campaigns and analytics teams.
• Track record placing executive bylines in top-tier outlets.
• Advanced degree in a related field.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be toge