Consumer Product Sales Lead Analyst, Vice President (Hybrid)

About Citi 

Citi, the leading global bank with 200+ million customer accounts, provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients. Our mission is to serve as a trusted partner to our clients by providing financial services that enable growth and economic progress. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. 

Background & Position Summary 

The role will be part of the US Consumer Cards, a market leader in the credit card industry. US Consumer Cards maintains its leadership position by delivering industry-leading products, advanced services and payment systems that address clients’ evolving needs. 

US Consumer Cards offers a combination of class leading proprietary credit cards such as Citi Simplicity, Citi Double Cash, and Citi Rewards products as well as partner credit cards with iconic industry leaders such as Costco, American Airlines and Best Buy.  These value propositions are supported by a broad range of digital lending programs such as Flex Loan and Flex Pay, and industry-leading digital experiences. Our mission is to win the hearts, minds and wallets of our consumers with high impact products and marketing.  

This role is part of the Value team, within the larger US Consumer Cards organization. The Citi Value (Non-Rewards) portfolio is one of the largest in US Consumer Cards - with the most cardmembers and generating the highest returns within the broader business. This portfolio is a significant strategic focus for the organization, with visibility and attention given due to its size and profitability.  The Company has significant investment in this area and the need for new approaches to customer communications on our products is urgent and requires fresh and innovative thinking. This role will apply customer-centric mindset to design and deliver relevant customer communications across customer lifecycle in collaboration with Marketing, Agency, Digital and Legal teams. The successful candidate will manage all product communications and implement a robust pipeline of updates across various channels and touchpoints to strengthen our customer understanding and use of our products (Diamond Preferred, Simplicity and Secured credit cards). 

 Role Details 

 This role will manage all communications that will drive understanding and re-enforcement of our products' value and benefits to our customers. A successful candidate will play a key role in the design and maintenance of Value customer communication strategy, with periodic updates informed by customer behavior and research insights. The positio