US Consumer Marketing Director, Obesity and Related Conditions

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

US Consumer Marketing Director, Obesity and Related Conditions

What you will do

Let’s do this. Let’s change the world. At Amgen, our shared mission—to serve patients—guides everything we do. MariTide represents a potential transformational opportunity to address obesity and related metabolic diseases.

The Consumer Marketing Director will serve as the consumer marketing lead responsible for shaping and executing the consumer vision for MariTide. This individual will lead the development of breakthrough consumer campaigns, oversee creative and content production, build the consumer engagement ecosystem, drive impactful digital and social activations, and build and lead a high-performing consumer marketing team.

Responsibilities

Strategic Leadership

• Lead the development and execution of the US consumer marketing strategy for MariTide.

• Define the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels.

• Provide strategic guidance on media planning, channel investment decisions, and tentpole activations.

• Build alignment across commercial, medical, access, analytics, and corporate affairs teams.

• Build the consumer marketing function and operating model needed to support launch and long-term growth.

Consumer Marketing Strategy and Execution

• Lead campaign development, validation, production, launch, and optimization.

• Translate consumer insights into compelling positioning, messaging, and creative campaigns.

• Oversee agency partners across creative, social, media, and production.

• Drive creation of a differentiated consumer journey and engagement ecosystem.

• Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels.

Digital, Social, and Consumer Ecosystem Leadership

• Build and scale a robust consumer engagement ecosystem.

• Develop and execute a best-in-class social media strategy.

• Identify and activate key cultural moments and tentpole opportunities.

• Champion innovative digital activations and data-driven personalization.

• Evaluate emerging platforms and technologies to drive growth and engagement.

Team Leadership and Talent Development

• Build and lead a best-in-class consumer marketing organization.

• Recruit, develop, coach, and retain top marketing talent.

• Establish clear priorities, performance expectations, and development plans.

• Foster a culture of innovation, accountability, collaboration, and excellence.

• Mentor future leaders and build succession plans.

• Inspire teams through launch, growth, and organizational change.

Performance Monitoring and Optimization

• Establish KPIs, measurement frameworks, and performance dashboards.

• Optimize campaigns using analytics and consumer insights.

• Lead test-and-learn initiatives to improve effectiveness and efficiency.

• Manage budgets and ensure effective resource allocation.

There is 30% travel associated with this position

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is someone with these