Director of Customer Advocacy, North America

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We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Workday Customer Advocacy team is a dynamic and fast-paced team within the Communications function, focused on transforming our most valued customers into powerful, influential advocates to help drive our business forward. We strive to deliver impactful customer stories that enhance Workday's reputation, amplify thought leadership, influence ACV and support overall business objectives.

About the Role

We are seeking a solutions-focused Director of Customer Advocacy for North America, recognized for their commercial savviness and straight-talking transparency. This pivotal role requires a leader who can successfully combine strong & emotional customer story telling prowess with experience in accelerating pipeline, ensuring the customer voice is leveraged to drive the business forward. Success hinges on incredible stakeholder relations skills, ensuring seamless, results-driven alignment across sales, marketing, and executive teams to maximize the influence of customer stories. 

Furthermore, the Director must be an adept team leader, skilled at inspiring, managing, and mentoring a high-performing team to execute advocacy programs that deliver powerful and quantifiable business outcomes across the region.

About You

Responsibilities

Critical Responsibilities: The new Director of Customer Advocacy (North America) will be responsible for transforming successful customer partnerships into tangible business value across the North American market, requiring a focus on commercial results and cross-functional leadership.

• Strategic Revenue & Commercial Impact

  • Pipeline Influence (ACV): Directly quantify and drive the contribution of customer advocacy to sales velocity, pipeline acceleration, and Annual Contract Value (ACV) closure, ensuring advocacy activities are aligned to business priorities.

  • Solutions Focus: Partner closely with Sales and Pre-Sales to identify strategic solution wins, translating complex customer implementations into compelling, easy-to-digest narratives that validate core product differentiation.

  • Go-to-Market Integration: Embed the voice of the customer as a key, measurable component of all major initiatives and marketing campaigns in the region.

• Cross-Functional Alignment & Stakeholder Relations

  • Executive Transparency: Maintain straight-talking, results-oriented relationships with senior leaders across Sales, Marketing, and Product teams, serving as the trusted source for customer success and reference viability.

  • Strategic Advocacy Cultivation: Lead the proactive identification and securing of critical customer advocates that align with both North American regional goals and broader global priorities. Lead the development and maintenance of deep, long-term executive partnerships that deliver powerful, continuous advocacy and mutual value.. 

• Team Leadership & Operational Excellence

  • Performance Management: Lead, mentor, and inspire the North America Advocacy team, fostering a culture focused on quantifiable outcomes and efficiency.

  • Program Ownership: Oversee the development and execution of the regional customer reference program, ensuring consistent quality, diversity of advocates, and the timely creation of high-impact assets (e.g., video, detailed case studies) that align with market priorities.

Basic Qualifications