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Senior Director, Head of US Co-Brand Acquisitions & Loyalty Strategy

Hilton
United Statesfull_timeVerifiedPosted 14 May 2025

About the role

Senior Director, Head of US Co-Brand Acquisitions & Loyalty Strategy (

Job Number:

 COR0156J)

Work Locations

: Hilton HHonors - McLean 7930 Jones Branch Drive  McLean 22102

***This role is based at one of our corporate offices in Dallas, TX or McLean, VA***

Our US Co-brand Product Team increases Hilton’s customer growth through strategically designed partnerships and campaigns and builds awareness for our industry award-winning Hilton Honors loyalty program. The team is focused on growing customer acquisition and growing customer spend engagement and retention through Hilton direct channels such as the Hilton Honors mobile app, Hilton.com website, Email, Direct Mail, HGV, and Hilton reservation agents. Also, the team generates engagement and repeat business through recognition of loyalty benefits and earned rewards during guest stays.

Hilton and American Express have a long-standing, industry-leading partnership. The comprehensive strategic partnership activates and brings together the best of both for Customers, Hotels, and Hilton Team Members. The Hilton Honors American Express co-branded portfolio provides customers with the best way to accelerate the Hilton Honors promise and elevate their experience during and beyond their stay journey.

What will I be doing?

As the Senior Director of US Co-Brand Acquisitions & Loyalty Strategy, you will deliver the short- and long-term acquisition targets for the Hilton Honors-American Express credit card portfolio across all functions, including digital, mobile, HGV, direct mail, on-property, paid media, and more. You will also drive the efforts to activate and optimize existing customer spend engagement, and driving portfolio revenue, which includes developing and managing the loyalty strategy across Hilton and American Express customer channels. In this leadership role, you will be the accountable business leader on acquisitions & loyalty, and you will set the acquisitions & loyalty strategy. You will partner with cross-functional teams to achieve growth goals through excellence in implementation, channel development and maturation, and performance measurement. You will be at the critical hub of multi-functional work across the Hilton and Amex teams, and provides direction, mentorship, and subject-matter expertise to lead diverse cross-collaborative support teams.  You will report directly to the VP of US Co-Brand & Global Amex Partnerships.

Your responsibilities will also include:

  • Develop and manage acquisitions & loyalty marketing channel forecasts, partnering with strategic analytics, finance and the American Express teams to achieve annual goals.
  • Drive advocacy for co-brand strategic objectives and garner support across the Hilton enterprise, including working with leadership in Technology, Finance, Hotel Operations, and Brand.
  • Demonstrate card-member acquisitions & loyalty intelligence and evolve the team’s shared understanding of target card members and optimize performance throughout the customer funnel.

How you will collaborate with others:

  • Partner with American Express loyalty & retention teams to identify and achieve new opportunities.
  • As part of Global Co-brand Leadership team, partner with regional co-brand leaders to build a learning culture that further develops a market-leading global co-brand Center of Excellence attracting, retaining, and developin

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Company

Hilton

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