Senior Copywriter

Let’s talk about the team

ResMed's Global Creative team functions as a full-service in-house agency that drives growth for the business. We deliver world-class, award-winning storytelling and creative solutions that build awareness around, and demand for, ResMed's offerings. We have assembled a team of top talent to build an in-house model that supports global-to-local campaign execution through a geographically distributed team enabled by emerging technologies and "follow the sun" operations. Our transformation journey is being driven by thoughtful, highly collaborative people intent on leveraging their extraordinary talents to achieve business objectives.

Let’s talk about the role

ResMed is working to expand the core competencies of its in-house agency in support of rapidly evolving marketing strategies. We’re seeking a Senior Copywriter who will partner closely with other Copywriters, Art Directors, Designers and Marketers to develop strategic, conceptual campaign and content themes and write copy for individual materials. Your work will come to life in multichannel activations for consumers, physicians and HMEs, targeting each audience’s respective needs at any given moment in their experience with ResMed. You will weave together messages across a variety of projects to create a seamless, holistic story. This will include brand and product marketing content as well as content focused on awareness and education about all things involving ResMed’s business.  

Reporting to the Associate Creative Director, Copy, you will be responsible for collaboratively developing creative concepts, copy, and content for marketing/sales collateral related to new product introductions, advertising campaigns, email, social media, banner ads, websites, video, training materials and other marketing materials as necessary.  

Success in this role requires a demonstrated ability to conceptualize “big ideas” and turn those into compelling copy designed to inform, inspire and drive action among healthcare providers and the patients we serve. This role requires close collaboration with cross-functional team members and stakeholders as well as the ability to understand the business need at hand and – while factoring in elements such as audience insights and performance data – produce campaign content and copy that delivers results.

• Partner with copywriters, designers and others to generate ideas, develop concepts, write and edit copy to bring the written and visual together against the brief. 

• Participate in collaborative brainstorming sessions to identify key strategic messages and copy points to be communicated. 

• Develop clear, engaging messaging across multiple channels (digital, print, direct mail and other media) for a variety of marketing campaigns. 

• Push the conventional thinking of colleagues and break down messaging barriers to provide recommendations that push the work forward and support business objectives. 

• Partner with Designers to present and sell in concepts to Marketers and other project requesters. 

• Develop a deep understanding of ResMed audiences and their journeys, obstructive sleep apnea (OSA), OSA therapy in general and ResMed sleep apnea products and solutions to inform copywriting that effectively drives results. 

• Simplify complex subjects and write in different voices for different audiences. 

• Be a steward of the ResMed brand and communicate clearly and positively our voice, tone and editorial guidelines. 

• Digest and translate clinical research findings into compelling content for diverse marketing activities. 

• Partner with project managers to ensure timely delivery of work and appropriate tracking and documentation of time and activities. 

• Other tasks and responsibilities may be assigned. 

Let’s talk about you

• Bachelor’s degree in English, Marketing, Communications, Business, Psychology or Journalism (or a high school diploma and 10+ years of work experience as a copywriter in a creative agency environment). 

• 8+ years of professional copywriting experience in advertising and marketing creating campaign concepts and copy. 

• Basic knowledge of SEO and social media principles. 

• B2C, B2B and B2B2C content experience in healthcare, medical device, technology or other similar, highly regulated, business preferred.