Director, Corporate Communications

Your Role

The Corporate Communications & Citizenship team is responsible for planning and implementing communications strategies and programs to protect and advance Blue Shield of California’s reputation with internal and external audiences. Works closely with various stakeholders, including senior executives to help Blue Shield of California achieve its mission to provide access to quality care that's sustainably affordable for everyone.

The Director, Corporate Communications, will report to the Senior Director, Corporate Communications. In this role you will be responsible for communications leads/teams supporting specific business units through the family of companies.  You will partner with leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield and the family of companies to advance and maintain a favorable corporate reputation with specific audiences, including employees, providers, brokers, public officials, opinion lead

Your Work  

In this role, you will:  

• Oversee and develop and/or support corporate communications campaigns and strategies on corporate priorities by spotlighting the progress of the company and its leaders through compelling messaging and storytelling for all audiences.
• Drive creative discussions and develop communications strategies that leverage a variety of media (e.g. earned and owned media, social media, etc.) for maximum impact.
• Cultivate a strong relationship with the news media and serve as a corporate spokesperson. Respond to media inquiries in a prompt and responsible manner.
• Cultivate positive relationships with outside stakeholder groups and manage joint communications efforts.  
• Maintain a deep and broad knowledge of current issues in health care, looking out over the horizon to anticipate potential crisis situations and help to avert and/or prepare for them.
• Provide strategic communications advice and counsel to senior executives, interacting with and influencing management, at times under conditions of high stress.
• Support communications at enterprise-wide and leadership meetings and leverage employee feedback channels, monitor real-time feedback, analyze data, and make recommendations to continuously improve internal communications approach. 
• Lead a team of communications professionals to provide best-in-class advice, counsel, ideas and action.

Your Knowledge and Experience  

• Requires a BS/BA with 15+ years’ experience in strategic communications, including a demonstrated track record of providing advice and counsel to management, developing and executing successful communications strategies and programs. 
• Requires 5+ years people leadership experience with direct reports
• Requires a strong interest in health care and the ability to create thoughtful, original content.
• Requires broad understanding of all facets of communications, including knowledge and understanding of news media, digital media, and social media.
• Requires demonstrated ability to think strategically and create strategic and implementation plans that drive results.
• Requires flexibility to manage competing priorities and shift focus as determined by the changing needs of the department and/or business.

• Requires creativity in strategy, writing, and presentation.

   

• Experience in effectively managing and influencing executives and their teams in a large, multidisciplinary organization.