Director, Member Growth - Lifecycle Marketing

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing initiatives. Reporting to the VP of Marketing, this role will lead and scale our lifecycle marketing team, build best-in-class automated journeys, and develop multi-channel engagement strategies that improve funnel conversion rates and drive revenue.

This leader must have a growth marketing mindset, be highly data-driven, and have deep expertise in A/B testing, campaign optimization, and marketing automation (ideally Iterable). They will also be responsible for establishing and maintaining rigorous QA processes to ensure flawless execution.

What You’ll Be Doing:

• Lead and Scale a High-Performing Team: Manage and mentor a team of lifecycle marketers, ensuring alignment with business objectives and marketing priorities.
• Own and Optimize Lifecycle Marketing Strategy: Design, execute, and refine strategies to acquire, activate, retain, and re-engage members across email, SMS, push notifications, in-app messaging, and direct mail.
• Enhance Funnel Performance: Develop lifecycle marketing programs that increase conversion rates at each stage of the member journey, from enrollment, to activation, to engagement and retention. 
• Leverage Data & Experimentation: Utilize A/B and multivariate testing, segmentation strategies, and behavioral insights to drive personalized, high-performing campaigns.
• Scale Automation & Personalization: Build and optimize automated journeys using Iterable, ensuring the right message reaches the right person at the right time.
• Refine and Implement QA Processes: Establish and oversee QA protocols to ensure marketing campaigns and automations are deployed accurately and efficiently.
• Cross-Functional Collaboration: Partner with Product, Eng, Data/BI, and CS teams to align lifecycle marketing efforts with product experience, customer (partner) requirements, and business objectives.
• Martech subject matter expertise: Ability to dive deep with prod, eng, and data teams on our data architecture, infrastructure, and integrations between platforms to ensure seamless scalability and accurate reporting.
• Measure and Report Impact: Establish clear KPIs, dashboards, and reporting frameworks to track campaign performance, experimentation roadmap, and overall impact of lifecycle marketing touchpoints and journeys on member funnel conversion rates and revenue.

What Success Looks Like in This Role:

Increased Funnel Conversion: Member engagement, onboarding, and activation rates are measurably improved through optimized lifecycle campaigns.

Scalable & Automated Processes: A highly efficient, scalable lifecycle marketin