AVP, Enterprise Marketing Product Manager

Axos Bank

Target Range:

$110,000.00 - $140,000.00

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The AVP, Enterprise Marketing Product Manager is an innovative and tech-savvy leader responsible for driving the execution of Enterprise Marketing technology strategies and programs. This hands-on role emphasizes the creation and management of an integrated marketing ecosystem, ensuring seamless and exceptional customer experiences across all channels. The ideal candidate will possess a customer-centric mindset, with a strong business and technical acumen combined with operational expertise, and will be adept at integrating solutions within the Axos ecosystem.

Key Attributes for Success:

• Customer-Centric: Passionate about enhancing the customer experience.
• Data-Driven & Tech-Savvy: Results-oriented and adept at leveraging data and technology to drive decisions.
• Innovative: Continuously challenges the status quo and fosters innovation.
• Detail-Oriented: Meticulous with an eye for detail in all aspects of the role.
• Cross-Functional: Skilled in stakeholder management and collaboration across various departments (Business, IT, Centers of Excellence, Product, PMO and Marketing)

Responsibilities:

• MarTech Implementation: Utilize extensive knowledge of MarTech tools to implement and optimize marketing technologies, enhancing campaign performance and customer engagement.
• AdTech Expertise: in collaboration with the Axos Digital Marketing/ Paid/ Acquisition team as well as Content, Design and Social Media teams, leverage hands-on digital marketing experience to drive campaign, content and platform integration, strategies and execution, ensuring alignment with overall marketing objectives.
• Enterprise Marketing Program Planning: Lead the planning and execution of enterprise marketing programs across the Consumer and Commercial-Securities groups, ensuring alignment with strategic business goals and marketing objectives.
• Roadmapping: Develop and maintain comprehensive marketing roadmaps, outlining key initiatives, timelines, and milestones to guide the execution of marketing strategies and programs.
• Collaborate and Innovate: Partner with business stakeholders to define and document workflows, customer experience blueprints, journey maps, process maps, and data flows, driving necessary changes to achieve project goals.
• Vision to Execution: Translate business requirements into detailed user stories with clear acceptance criteria, ensuring alignment with marketing objectives.
• Agile Leadership: Act as the marketing product owner, actively participating in Sprint planning and providing continuous, actionable feedback to development teams.
• Operational Excellence: Develop and maintain comprehensive operating and support structures for marketing products, including robust documentation, training programs, and staffing solutions.
• Strategic Problem Solving: Collaborate closely with product management and technical experts to identify and implement optimal solutions for complex business challenges.
• Consensus Building: Synthesize diverse inputs from multiple sources into clear, actionable requirements, fostering alignment and consensus among stakeholders.
• Proactive Program Management: Lead projects with a keen focus on meeting key milestones and deadlines, swiftly identifying and overcoming blockers, gaps, and constraints.
• Continuous Improvement: Analyze and evaluate current processes to define, document, and implement improvements that enhance efficiency and effectiveness.

Required Skills:

• Digital Savvy: Proven experience in executing and optimizing digital marketing campaigns across various platforms, demonstrating a strong understanding of digital marketing strategies and best practices.
• MarTech Proficiency: Deep expertise in marketing technologies, including CRM, Marketing Automation, Analytics, and other digital tools, with a focus on driving efficiency and effectiveness in marketing operations.
• Strategic Clarity: Ability to break down complex, ambiguous objectives into clear, actionable components, driving strategic clarity.
• Exceptional Communication: Excellent v