Sr. Product Strategy Manager - Member Products, Digital Products

About Us

At WeWork, we provide inspiring and flexible workplace solutions to help businesses – small, medium or large – thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.

About the Opportunity

Our team is looking for a Product Strategy Manager with a solid business and product background. In this role, you will analyze product performance, understand industry dynamics and trends, perform competitive analysis, and collaborate with stakeholders from across our business to set the strategy for digital products at WeWork. This role is critical to positioning WeWork’s digital products for success today and into the future. 

This critical role will support the mission of the Digital Products organization, which is to build products that modernize how the world uses flexspace, allowing them to be productive and successful. In this role you will support the development of WeWork’s All Access, On Demand, Workplace, Business Address, and Digital Add Ons businesses. In addition to supporting all digital products, you will focus on owning the product strategy for one of the digital products.

Product Strategy Managers operate in a highly cross-functional role, and will work closely with members of Product Analytics, Product Management, Sales, Marketing, Finance, Legal, Tax, Community, Support, and other functions. We seek upbeat, passionate, visionary people who have worked in product strategy, corporate development, or consulting environments and push the boundaries of what’s possible. 

Responsibilities:

• Define, manage, and evolve product strategy, roadmap, and vision for one or more digital products

• Create and maintain a product roadmap that outlines the product’s short-term and long-term goals, features, and enhancements

• Perform competitive analyses, monitor industry trends, and understand customer preference & competitive products to identify growth opportunities and understand gaps between WeWork products and alternative solutions

• Perform market research including TAM/SAM/SOM analysis to understand opportunity sizing as an input to prioritization

• Analyze feedback from end users, salespeople, customer success managers, support, community, and other functional areas to understand unmet customer needs

• Collaborate with marketing teams to define product positioning, target audience, and critical messages; ensure the product’s value proposition is communicated to customers through various marketing channels.

• Lead go-to-market efforts relating to digital product launches, working cross-functionally with Legal, Finance, Tax, and other stakeholders to ensure product launches are successful

• Write business requirements documents detailing the “why”, specifically the market analysis, commercial opportunities and required product capabilities

• Skilled at building consensus and brokering between stakeholders with different agendas. Capable of rallying people behind a common vision for the future

• Understand product capabilities, performance, and usership such that you can represent WeWork digital products with internal and external stakeholders

• Own product performance by setting proper success metrics (such as user engagement, conversion rates, NPS, etc) and tracking them to maintain accountability and inform the future product roadmap

Requirements:

• 6+ years product management experience, several of which should include full ownership of a product roadmap, strategy and vision

• You lead with data and research, not assumptions

• Excellent verbal/written communication and presentation abilities

• Strong strategic thinking & analytical skills that lets you identify market opportunity, assess risks, and make informed decisions to drive product success

• You have shipped a variety of products requiring significant cross-functional teamwork and can speak to the process of designing and building them with great detail

• Experienced with financial modeling 

• You are very organized and an effective multitasker 

• You’re entrepreneurial and think like an owner

• You’re a team player. No job is too big or too small

• You have high emotional intelligence to relate your products to customer needs

• Proven ability to innovate and deliver creative, yet simple solutions to routine problems

• Innately curious, comfortable with ambiguity, and able to triangulat