Senior Media Buyer - Paleovalley

Paleovalley & Wild Pastures are revolutionising health for both customers and the planet. They offer high-quality, sustainably-sourced products through our e-commerce platforms. Paleovalley provides customers with premium ingredients, and Wild Pastures collaborates with family farmers to supply grass-fed and pasture-raised meats at unbeatable prices. The two companies have seen rapid annual growth (60% to 100%) and aim to extend this momentum to maximise their positive global impact.

The diverse team of 85, spread across multiple U.S. states and, very soon, internationally, encompasses roles in marketing, media buying, design, operations, logistics, and more. As a family-owned business, Paleovalley strives for a work environment that's fun, challenging, and rewarding, promoting physical and mental well-being.

The company culture thrives on unity, respect, and empowerment. Here are a few words from the team members:

"Working at Paleovalley, I've found a mission-driven company that aligns with my values and cultivates an exceptional work environment."

"Paleovalley is a company that truly cares about its employees. The atmosphere is kind and supportive."

"Since day one, I've felt an incredible level of support and positivity from the team."

Sounds like your dream workplace? Then keep on reading!

Are you exceptional at running paid media on Google, Youtube, or Native platforms?

Would you like to be part of a dynamic team where your contributions will significantly impact the company's growth?

At Paleovalley & Wild Pastures, the team is currently looking for a talented and experienced Senior Media Buyer.

Paleovalley is aiming to increase its total paid media spend over the next year and that is why they need your expertise to get them there. They value specialisation over generalisation, so whether you're a whizz at Google Ads, Youtube Advertising, or Native platforms, your skills will find a welcome home at Paleovalley.

Your key responsibilities will include:

1️⃣ Devoting your media buying expertise solely to Paleovalley – Paleovalley needs your undivided attention to reach the targets.

2️⃣ Excelling in running paid media on Google/Youtube/Native platforms - your specialisation will guide Paleovalley’s success.

3️⃣ Demonstrating a strong sense of accountability in meeting your KPIs - Paleovalley wants self-starters who are ready to own their role.

More specifically, in this role, you will use your expertise to:

• Initiate, optimise, and scale paid media campaigns via Google Ads and Meta Ads Manager, taking control of both campaign and budget management.
• Actively cooperate with a talented team of copywriters and designers to enhance campaign performance.
• Conduct routine tracking and analytical reviews of campaign performances, utilising A/B testing for creative elements to boost engagement and conversion rates.
• Scrutinise new content submissions (such as landing page copy and video edits), suggesting modifications if required prior to live testing.
• Deliver comprehensive reports on campaign results on a weekly and monthly basis to the Head of Customer Acquisition utilising standardised templates.
• Stay current with industry updates and trends to maintain a competitive edge in your strategies.

You'll be reporting directly to their current Paid Media Manager, Lauren Croft, who, along with the rest of their diverse team, will be available to guide and support you. Your work will involve daily interactions with another Senior Media Buyer and regular collaborations with the Director of Marketing, the Copy Writer, the Project Manager, and the entire design team.

As a crucial addition to the team, Paleovalley is looking for someone who can quickly acclimate themselves to the processes, dive right into the role, and provide strategic insights on how to achieve ambitious goals.

Requirements

Paleovalley is seeking an exceptional media buyer who specialises in Google, Youtube, and native platforms, exhibits strong initiative, excels in project management and creative strategy, and possesses outstanding communication skills.

With that in mind, here’s what Paleovalley is looking for:

• 💬 Native (or near-native) proficiency in both written and spoken English.
• 👀 High level of precision with a keen eye for detail.
• 📊 3+ years of work experience demonstrating success as a Google Ads media buyer, preferably in e-commerce and direct response marketing.
• 📈 1+ year(s) of experience with Meta Ads Manager.
• 📺 Deep familiarity with Youtube Ads, Display, and/or Discovery Ads. You need to be adept at launching, optimising, and scaling these 'disruptiv