Head of Digital Marketing Strategy & Execution

About this role:

Wells Fargo’s Global Payments & Liquidity (GPL) team is an integrated, forward-looking product organization with end-to-end payments, data, liquidity and associated lending solutions that enable our clients to achieve their business objectives in an evolving digital world.
 

As our GPL team moves forward with our Payments transformation, we are building out a marketing function and operating model to drive incremental sales growth. This role will lead our own website development, work with Consumer Bank (CB) and Consumer Investment Bank (CIB) digital teams, and lead paid media strategy to distribute our content and supports sales goals.  They will play a critical role to traffic content across media outlets and internal channels according to an integrated marketing and communications strategic plan.

In this role you will…
 

• Design and manage marketing content on GPL website through launch and monitoring, including, stakeholder communications, Legal and Compliance approval management and documentation, creative collaboration, and in-market tracking
• Execute website content strategy and manage development and execution of written content to support customer needs
• Participate in the development of and execute marketing campaign control processes and procedures that identify and address risk
• Contribute to marketing, creative, or product management and provide consultation in one or more areas critical to E-business success such as marketing programs, new products, or product enhancements
• Provides strategic oversight and guidance across GPL media activities, paid and earned, partners across key lines of business to coordinate media efforts and regularly interfaces with leadership across GPL, Corp Comms and lines of business
• Owns the development of and manages paid media strategies for GPL and manages the allocation of Paid Media budget for Marketing and Communications team, including the planning, optimization, and strategy development across all media to drive KPIs necessary to optimize media budget investment decisions delivering on annual goals 
• Responsible for distributing GPL marketing, content, and communications to our target audiences through advanced digital strategies and media including hyper targeted and programmatic tactics as well as broader endemic outlets so that we reach our key decision makers and stakeholders through an efficient use of media dollars 
• Analyze weekly performance across all media, make strategic decisions to continue to optimize each campaign and manage our media partners to implement changes as needed and present those updates to leadership.
• This role will also lead the development of a GPL Website to house critical content for our clients, prospects, stakeholders, and employees including our thought leadership white pages, articles, industry viewpoints, podcasts, Treasury Takeaways video series, sponsorships/events content, and marketing messages
• Partner closely with CB and CIB digital teams to enable seamless orchestration of content to target audiences including clients.
• Leverage a test-and-learn approach to marketing efforts
• Enable measurement & analysis of marketing performance

Require Qualifications

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications

• Advanced level of skills in content strategy and digital marketing distribution 
• Experience leading Business to Business digital content within a regulated environment
• Financial services, Payments and Treasury experience preferred, global business experience a plus
• Project management skills: strong organizational, multi-tasking, and prioritizing skills to drive marketing executions through multiple stage gates to launch.
• Self-starter with motivation to complete work in a timely fashion and to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important
• Ability to lead without authority and influence others to improve channel effectiveness
• Ability to influence and collaborate across organizational levels
• Ability to exercise independent judgment to identify and resolve problems
• Excellent communication skills and ability to articulate complex material to a diverse audience
• Ability to work effectively in virtual environment where key team members and partners are in various time zones and locations
• Campaign management and execution experience
• Preferred experience in a regulated industry such as Financial, Healthcare, or