Marketing Specialist II - Commercial

About Working at Commerce 

Building a career here is more than just steps on a ladder. It’s about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn’t stop there. Our culture is about our people, the ones in our communities and the ones that work with us.  

Here, you’ll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You’ll have the space and resources to grow into the best version of yourself. Because our number one investment is you.

Creating an award-winning culture doesn't come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let’s talk. 

Compensation Range

Hourly: $23.20 - $27.00 (Amount based on relevant experience, skills, and competencies.)

About This Job

The Commercial Marketing Specialist II will be responsible for providing marketing support for the Commercial Line of Business. The Marketing Specialist will recommend and implement programs that maintain the LOB’s competitive position within the marketplace. Responsibilities include managing digital and traditional marketing campaigns, developing branded content and advertising, coordinating social media, and other types of marketing initiatives to meet business goals. This individual will be managing multiple tasks and projects in a demanding environment and will be responsible for ensuring alignment with set strategies, budgets and deadlines. This role reports to the Brand & Paid Media Manager and works in collaboration with other team members to build brand awareness and consideration for the Commercial LOB.

Must be highly organized and have proven project management skills, excellent verbal/written communications skills. Experience in social media, message planning, and creative development/evaluation is required. Must understand business needs/competitive environment/financial analysis, ROI, profitability, and be able to complete business case justifications. Must know Microsoft Word, Excel, and PowerPoint. Understand strategy development, social media and digital platforms, and how to manage creative development as well as understand principles of strategic marketing. Superior vendor management and client relationship-building skills are required.

Essential Functions

• Coordinate and implement digital and traditional marketing campaigns with moderate independence

• Manage development and execution of brand content, sales materials, and ad assets

• Coordinate and deliver on agreed-upon schedule and objectives. This includes timing, vendor management, quality control, Legal and Compliance, integration with internal communications and brand standards with moderate independence.

• Develop content and coordinate of social media accounts for the Commercial segment

• Implement continuous improvements for marketing processes

• Ensure brand consistency and alignment with corporate guidelines

• Collaborate with other team members and other areas of the bank to achieve marketing goals

• Initiative-taking in finding ways to assist team members and streamline processes.

• Perform other duties as assigned

Knowledge, Skills & Abilities Required

• Strong customer service skills

• Ability to ask questions, offer solutions, retain information, and apply details to future situations

• Ability to take initiative in finding ways to assist team members and streamline processes

• Ability to develop digital marketing content, branding, communications, and/or other marketing initiatives

• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities

• Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills

• Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values

• Basic level proficiency with Microsoft Word, Excel, Teams, and Outlook  

Education & Experience

• Bachelor’s degree in Communication, Marketing, Journalism, Graphic Design, Mass Media, Advertising, Public Relations, or equivalent combination of education and experience required

• 3+ years marketing or corporate project management experience required

• Financial Services Mar