Pardot Marketing Technology Analyst

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.
Bounteous is looking for a Marketing Technology Analyst to support high-priority Marketing Technology implementation projects and ongoing omni-channel digital marketing optimization initiatives. This position sits within our Technology team, but will regularly interface with a large, cross-functional team of developers, solution architects, marketing strategists and digital marketing specialists to help bring digital customer experiences to life. As such, the ideal candidate will be dynamic and flexible with a strong affinity toward data and technology.
This position necessitates knowledge of varying industry trends, campaign management best practices and marketing technologies, so the ideal candidate should possess a desire to continually learn, improve and apply subject matter expertise to individual client needs. To be successful in this role, the candidate will need excellent verbal and written communication skills, with a knack for breaking down complex processes and methodologies into easily digestible explanations for clients and internal teams. These projects often require a considerable amount of coordination across numerous resources, so we are looking for someone who is detail-oriented, highly organized and an independent self-starter.
If you are energized by representing an award winning, stable and growing company in a fast moving digital transformation space, and are growth and results oriented, we’d like to meet you!

Roles and Responsibilities:

• Lead discovery efforts to gather necessary information from clients and internal team members to appropriately record business needs and solution requirements for digital marketing campaigns
• Develop deep knowledge of each client's business and available data to ensure campaign targeting and execution methods are on par to help meet the client's marketing objectives
• Create, maintain and disseminate detailed solution documentation and campaign plans
• Provide solution requirements consultation to engineering and development teams throughout Marketing Technology platform implementations and individual campaign builds
• Oversee QA and testing for Marketing Technology platform configurations and individual Campaign builds to ensure solution meets client business needs (e.g. campaign audience identification, data flows, dynamic content assignment and touchpoint rendering)
• Initiate new platform and campaign change controls, as needed, and manage through to completion with the appropriate stakeholders, including requirements gathering and solution documentation, and coordinating development and testing amongst teams
• Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
• Serve as day-to-day Marketing Technology point of contact for internal and client teams to triage new platform-related requests and serve as a subject matter expert to speak to the nuances, limitations and capabilities of each client’s unique platform implementation
• Provide support to senior team members throughout Marketing Technology discovery and roadmapping engagements, as needed
• Provide support to Campaign Operations team for ongoing campaign development, as needed

Preferred Qualifications:

• Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required
• 3-5 years experience in a Marketing-related role working with campaign management solutions that support omni-channel marketing campaign development and execution
• Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
• Strong interpersonal skills, including email, phone and meeting-related communications required, with a high level of responsiveness to clients and internal teams
• Experience working with teams that have executed digital marketing strategies, testing and deployment, including email, text and push notific