Director, Merchandising & Editorial

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team

The Growth Marketing & Merchandising team (GMM) focuses on delivering relevant and delightful experiences to capture users’ attention and drive discovery and engagement across all of Roku’s core markets. We work hand-in-hand with Product, Engineering, Business, Sales and Operations teams to support high impact strategic initiatives that contribute towards the growth of Roku’s content, products and businesses, while also creating unique and engaging experiences for our users around the world.

The team reports up to the Senior Vice President of Platform Products and User Experience, and consists of Marketing, Media and Merchandising leaders who exhibit the strategic, creative, and technical acumen to manage a portfolio of global, Super Bowl-sized campaigns on an evergreen basis.

 

About the Role

Roku’s Content Merchandising team is seeking a seasoned leader in the digital entertainment space to shape and drive Roku’s Content Merchandising & Editorial strategy across the company’s global platform. This role will be a key member of the GMM leadership team, reporting into the VP of Growth Marketing and Merchandising, and will oversee a team of merchandisers, located around the world, to design and support over 250+ unique surfaces. This role will partner closely with leaders from Roku’s Product, Engineering, UX, Content, and Subscriptions teams to develop, launch and maintain a portfolio of discovery destinations and promotional campaigns that support our business goals and meet the increasingly complex needs of Roku’s users.

Candidates must have a robust leadership skillset and be able to comfortably flex between managing a high performing team, building product roadmaps, developing editorial strategies, troubleshooting engineering and operational issues, and distilling and presenting complex analyses for executive audiences. The work is innovative and impactful, yet complex, so candidates must be able to problem solve and make data-driven decisions, all while maintaining sound editorial judgement and operating in a highly cross-functional and collaborative environment.

 

What You'll Be Doing

• Develop and evangelize the global content merchandising & editorial vision and strategy to support Roku’s strategic KPIs
• Create annual, quarterly, monthly and daily editorial plans to support high impact content, product and sales initiatives
• Oversee and ultimately own the execution of timely, high quality, integrated merchandising campaigns
• Partner with Product and Engineering to build a portfolio of tools and infrastructure to scale the reach and impact of merchandising placements, leveraging Machine Learning and AI
• Create and execute experimentation frameworks to support testing and learning, as well as overall measurement and optimization of Merchandising campaigns
• Refine and innovate on the Merchandising playbook based on user behavioral trends, shifts in engagement data, new product features, or fluctuations in performance of various merchandising tactics
• Build and lead a team of global merchandisers focused on all of the above

 

We are excited if you have

• 10+ years’ experience in the digital entertainment space, working in content merchandising and editorial promotional strategy and operations
• Experience leading and growing teams with a diverse set of backgrounds, skills and experience-levels
• Passion for all things content including movies, TV shows, sports, live events, music and more
• Robust experience and comfort working with technical teams, including engineering, product and operations, on launching products, services, and internal tooling/infrastructure
• Strong written and verbal communicator, equally effective in presenting to senior executives, external partners, and internal stakeholders
• Deep understanding of content analytics, experimentation and making data-driven decisions
• Experience working with various content management systems