Chief Marketing Officer

Summary:

The Chief Marketing Officer (CMO) is responsible for developing and executing an enterprise marketing strategy that drives sustainable mortgage origination growth, strengthens customer relationships, and maximizes the value of the company's servicing portfolio. The CMO leads marketing, customer acquisition, portfolio recapture, customer retention, digital engagement, brand management, marketing analytics, and marketing technology. This executive is accountable for using customer data and analytics to identify mortgage opportunities and deliver personalized marketing campaigns that connect customers with the right mortgage products at the right time.

Essential Job Duties and Responsibilities:

• Develop and execute the enterprise marketing strategy supporting the company's annual and long-term growth objectives.

• Lead customer acquisition, customer retention, servicing portfolio recapture, purchase growth, refinance initiatives, and other marketing programs as required.

• Establish marketing priorities that align with strategic business objectives, market conditions, interest rate environments, and customer demand.

• Lead a high-performing, customer-centric marketing organization focused on measurable business outcomes.

• Driving funded loan volume through targeted marketing campaigns.

• Optimizing lead generation and lead conversion strategies.

• Aligning marketing initiatives with Sales leadership to improve speed-to-lead and conversion performance.

• Developing lifecycle marketing campaigns that engage customers from acquisition through long-term retention.

• Leading cross-functional campaign execution across digital, direct mail, email, call center, retail, and servicing channels.

• Developing customer segmentation strategies based on variety of data elements

• Building predictive models that identify customers likely to respond to specific products.

• Translating complex data into actionable insights for executive leadership.

• Comply with all company policies and procedures.

• Maintain regular and punctual attendance.

Other Job Duties and Responsibilities:

Performs other related duties as assigned.

Supervisory Responsibilities:

• This position has direct reports. Manages staff and carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience:

• Bachelor's degree in Marketing, Business Administration, Finance, Economics, Data Analytics, or a related field.

• MBA or master's degree preferred.

• Minimum 15 years of progressive leadership experience in marketing, digital strategy, customer analytics, or growth marketing.

• Minimum 10 years leading enterprise marketing organizations.

• Executive experience within mortgage banking, consumer lending, banking, fintech, or financial services.

• Demonstrated success driving measurable revenue growth through data-driven marketing.

• Experience managing large-scale marketing budgets and enterprise transformation initiatives.

• Deep understanding of mortgage origination, servicing, secondary markets, and customer lifecycle management.

Preferred Experience

• Mortgage servicing portfolio marketing.

• Customer recapture programs.

• Digital mortgage customer acquisition.

• Marketing automation platforms.

• AI-enabled customer analytics.

• Business Intelligence platforms.

• CRM strategy.

• Customer Data Platforms.

• Marketing attribution.

• Enterprise data governance.

• Consumer financial services

Certificates, Licenses, Registrations:

• None Required

Work Complexity:

Problems and issues faced are frequently com