Director of Customer Acquisition

Summary:
The Director of Customer Acquisition plays a pivotal role in driving the success of our marketing and sales funnel by leading a high-impact, results-oriented team. This role is responsible for crafting and executing strategic initiatives that generate qualified leads and fuel revenue growth. As a senior leader, you will mentor and empower a team, ensuring alignment with both sales and resident qualification teams to maximize performance and return on investment. Your ability to be analytical, collaborative, and innovative will be essential to refining systems, processes, and tools. In close partnership with cross-functional stakeholders, you will build a unified approach to customer acquisition and campaign execution.

The core mission of this role is to create a scalable, data-driven, and high-performing lead generation function that supports the company’s growth strategy and contributes to a culture of excellence and continuous improvement.

Essential Duties:

Leadership & Team Management
• Inspire and lead a team of lead generation and digital marketing professionals to achieve key performance goals.
• Coach and mentor team members through regular 1:1s, performance reviews, and development planning.
• Establish and uphold lead generation policies and procedures that reinforce a consistent and values-aligned approach.
• Cultivate a culture of accountability, continuous learning, and high performance.

Strategy & Execution
• Define and drive the strategic vision for all community based digital marketing initiatives across the portfolio, understanding the unique markets and needs.
• Stay current on industry trends, technologies, and best practices to maintain a competitive edge.
• Manage and grow relationships with lead generation vendors (e.g., CoStar, Zillow and Google) to expand reach and ROI.

Performance Optimization
• Analyze KPIs, funnel metrics, and digital campaign outcomes, including property websites, to identify areas for improvement and innovation.
• Maintain lead databases with a focus on data hygiene, accuracy, and usability.
• Implement improvements to lead workflows that support conversion and revenue goals.


Collaboration & Communication
• Partner cross-functionally with corporate stakeholders to align strategies and optimize the use of marketing technology tools.
• Deliver insights and reports on lead generation performance to inform broader business decisions.
• Foster open communication across teams to ensure integration of marketing, sales, and tech resources.

Additional Duties: Tasks or duties not outlined in this job description may be required to contribute to the organization's success and efficiency.

Competencies:
• Analytical Thinking (a): Drive strategic decision-making through sophisticated analytical frameworks. Develop a culture of data-driven analysis where complex data is used to forecast trends and make informed strategic decisions.

• Coaching and Developing Others (a): Provide strategic coaching and personalized development to team members, fostering high performance, career growth, and readiness for future leadership roles. Strengthen team capabilities by offering targeted feedback, mentorship, and continuous learning opportunities.

• Collaboration (a): Foster a high-performing collaborative culture by strategically breaking down silos and encouraging cross-functional teamwork. Lead initiatives that leverage collective expertise to achieve complex organizational goals.

• Communication (a): Model and promote clear, transparent communication within and across teams, ensuring alignment, trust, and shared understanding. Adapt messaging for diverse audiences and coach team members to communicate effectively in complex or high-stakes situations.

• Leadership (a): Demonstrate strong managerial leadership by setting clear direction, inspiring high performance, and guiding teams through change with confidence and accountability. Foster a culture of trust, growth, and collaboration through consistent support and development of team members.

• Results Orientation and Execution (a): Drive team performance by setting clear goals, monitoring progress, and holding individuals accountable for high-quality results. Coach team members to overcome obstacles, maintain focus, and consistently deliver on priorities with urgency and precision.

• Strategic Mindset (a): Lead strategic planning processes, formulating and executing plans that drive innovation, competitive advantage, and sustainable growth.

Qualifications:
Reasonable accommodation may be arranged to facilitate individuals with disabilities in fulfilling the essential duties of this role.

Education and/or Experience:
• 8–10+ years of experienc