Senior Analyst, Business Intelligence

Company Description

About Publicis Health

Publicis Health is a Dynamic Health Engagement Platform, an organizing principle that seamlessly connects data, content and technology; is driven by marketing and business transformation; and offers our clients fluid access to world-class talent and game-changing capabilities. With 40 offices and 15 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine.

Publicis Health companies include Digitas Health, Heartbeat, Insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, and Verilogue.

Web: www.publicishealth.com | Facebook: www.facebook.com/PublicisHealth | Twitter: www.twitter.com/PublicisHealth

About Publicis Health Media

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Job Description

The Senior Analyst of Business Intelligence (hereafter “BI”) will apply their experience in data analysis to support the BI Team in conjunction with Media and Strategy counterparts in delivering all client and publisher reporting needs. The Senior Analyst will be responsible for mastering the various data sources at the disposal of the BI team to create dashboards for the purpose of analyzing media/marketing campaigns and translate those learnings into business implications for our clients. Senior Analysts will help train new team members and manage workload of the greater Analyst/Senior Analyst Team to ensure all work is completed in a timely manner.

The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment.

Key Responsibilities

While every engagement is unique, typical engagements require execution against the following tasks and deliverables:

• Ensure all data is accurately reflected in all reporting tools through quality assurance process
• Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
• Assist with the creation of measurement plans outlining strategy and tactics required to assess brand performance
• Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
• Synthesize media campaign data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects, or a combination of the two)
• Work with the BI Leadership to utilize the aforementioned insights/recommendations as the foundation for presentations, reports, and assorted client deliverables
• Maintain professional relationships with internal (PHM) stakeholders by communicating effectively and delivering on all data needs for which BI is responsible
• Clear understanding and demonstrated ability to successfully coach entry level employees on basics of BI Reporting platforms including but not limited to:
  • Google Display & Video 360 (DCM)
  • Data Visualization tools (Datorama, Power BI, Tableau)
  • Search Ads 360/Adwords
  • Social Reporting (Facebook/Instagram/Twitter)
  • Web Analytics (Analytics360/Omniture)
• Contribute to competitive analyses and best practice audits
• Display ability to shift mindset in client/vendor/internal meetings from active listening to proactive participant, presenting new ideas and being able to generate personal POV on discussion topics
• Ability to o