Chief of Communications, Marketing and Community Engagement

Primary Purpose: 

The Chief of Communications, Marketing & Community Engagement will serve as principal advisor providing comprehensive and proactive internal and external communications, strategies and planning, media relations, marketing strategy and branding efforts. Promote positive public relations between the school district and community. Manage media relations and maximize media opportunities. Prepare and provide information to the public about district initiatives, accomplishments, activities, programs, goals and policies. Support the superintendent's efforts of being the spokesperson for the school district, oversee the district's content and messaging for owned media channels including the website, publications, social media accounts, crisis communications and programming for events. 

Qualifications: 

Education/Certification:  

Bachelor's degree in English, journalism, communications, or related field preferred 

A Master's degree or equivalent experience and professional development in communications, marketing, education, public policy administration or related field preferred. 

Experience: 

Minimum three - five years of experience preferred in a composite of the following areas: directing organizational public relations, community relations, media relations, government relations, and legislative activity, or related fields.  Preferred experience in schools and/or public sector. 

Proven experience as a leader in communicating with a diverse community 

Experience in leading and managing a team of professionals 

Experience working proactively with media, establishing influential productive working relationships 

Experience functioning successfully as a communications strategist and spokesperson in a politically charged environment  

Fiscal accountability and budget management experience 

Ability to read and interpret complex reports on school finance, student data outcomes, schedules, and other educational related topics and market them to a diverse audience 

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