Associate Director U.S. Oncology Marketing Consumer Engagement Architect

Job Description

A key member of the U.S. Oncology Omni-Channel Strategy & Innovation team, the Associate Director of U.S. Oncology Marketing Consumer Engagement Architect will work with a team of analytic professionals and external media, creative and analytic agency partners to deliver actionable Consumer campaign performance reporting and business insights across the organization. 

Primary Responsibilities:

• Using data to validate Consumer media strategy and planning (budget, channel mix, messaging, audience/segments, publishers/networks…)

• Creating measurement plans that align to strategic imperatives and campaign/media objectives

• Establishing overall and channel level goals using historical data/benchmarks

• Ensuring every analytic deliverable has data-driven actionable insights that can be used to inform business decisions

• Developing learning agendas, defining pilot programs, and pulling through test results to inform in-flight campaign optimizations

• Managing the creation of the monthly/quarterly campaign performance reports and deep dive analyses

• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Position location:

Upper Gwynedd, PA with Hybrid work model (combination of in-office 3 days per week and remote)

Travel Requirements: 10-15%

Education Minimum Requirements: 

• Required:  Bachelor's degree (BA/BS)

• Desired:  Master's degree (MBA/MS)

Required Experience and Skills: 

• Minimum of seven (7) years multi-channel marketing and campaign design experience with an emphasis on Consumer digital strategy that optimizes overall patient experience to drive business results

• Passion for data and analytics with ability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making

• Strong knowledge of marketing and Consumer media fundamentals and ability to align marketing strategy and behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence)

• Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels

• Experience influencing without direct authority and working successfully with cross-functional teams

• Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences

• Innovative mindset with affinity toward experimentation and appropriate risk taking

• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach

Preferred Experience and Skills:

• Consumer marketing

• Media agency experience

• Oncology experience

• Product/indication launch experience

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace.  All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights