Website Administrator

It's fun to work in a company where people truly BELIEVE in what they're doing!
 

We're committed to bringing passion and customer focus to the business.

Position Summary

The Website Administrator leverages experience in Search Engine Optimization (SEO), website development, and data analysis to ensure that our brand's website is fully optimized for user experience. This role will work closely with various stakeholders from our marketing, retail, lending, and IT teams to develop and maintain website performance, and consistently meet our organization’s monthly, quarterly, and annual strategic initiatives. Combining business acumen and expertise in formulating SEO, Pay Per Click (PPC), and user journey strategies, Website Administrator will build qualified traffic to our website and other digital channels for a superior user experience through an understanding of web design, web personalization, A/B testing, and attribution.

Principle Duties and Responsibilities

• Willingness and ability to exhibit Wellby Core Values every day.

• Works purposefully and is driven to provide the best team member experience.

• Drive the vision and measure the effectiveness of the website's organic strategy, user experience, and performance; lead the PPC/SEM strategy.

• Collaborate with VP of Digital to create funnel mapping for website and landing pages, develop website roadmap and website/landing page release schedules.

• Own the website(s) and landing pages to ensure they drive qualified leads; support strategic initiatives focused on high-impact growth. Analyze website and landing page performance, provide regular reporting and insights, and find ways to improve conversion rate.

• Utilize strong analytical ability to evaluate end-to-end member experience across multiple channels and member touch points.

• Collaborate with leadership, stakeholders, and vendors to maintain a seamless UX from public-facing lead generation pages into the product and./or services.

• Perform keyword research and monitor keyword performance, expansion, and optimization.

• Collaborate with internal/external stakeholders on SEO/organic channel editorial content to incorporate keywords and searcher intent into written content to support marketing initiatives.

• Plan, execute, and measure A/B and multivariate testing – maintaining a roadmap of A/B test initiatives and personalization campaigns; support the management of A/B testing prioritization and scheduling.

• Develop a backlink strategy; Identify backlink opportunities and perform necessary outreach.

• Collaborate with the Marketing team to develop and execute content marketing campaigns to drive traffic, backlinks, engagement, sales, and member retention.

• Lead technical SEO initiatives such as redirect analysis, schema, mobile strategy, and site speed optimization.

• Manage our brand SEO success metrics, ensuring we meet goals for Search Engines Results Page (SERP) and continuous improvement, with monthly reporting.

• Evaluate content traffic, SEO metrics, and the effectiveness of campaigns and messaging (through well-defined KPIs) weekly to make recommendations to stakeholders.

• Manage necessary approvals for all content and project management against deadlines.

• Build pages with proper formatting and brand alignment in partnership with Marketing and Communications Teams.

• Own the QA process for the website and paid ads.

• Continually review existing pages and develop test strategies to optimize their performance.

• Measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data.

• Conduct market research and competitive analysis to assess industry trends and develop positioning of projects.

• Research, inform, and implement the latest search trends, including AI capabilities, to ensure the public website rankings increase and maintain rank.

• Performs other duties as assigned.

 Knowledge, Skills, and Abilities (KSA)

• Knowledge of Wellby’s organizational functions, and general operating policies and procedures.

• Knowledge of secretarial practices and procedures, business English, spelling, and punctuation.

• Knowledge of personal computer, utilizing Microsoft Office Suite.

• Knowledge of Google Analytics, Google Search Console, Google Tag Manager, SEMRush, Screaming Frog, Schema App, Ahrefs, Moz, Siteimprove, Optimizely, and HubSpot or similar website tools.

• Knowledge of Brand Identity and Standards with a focus on design campaigns and expe