Enterprise Transformation Strategy Lead

About Us

We’re a professional services company at the intersection of marketing and technology — partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community.  What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.  

About the Role 

iCrossing is seeking a visionary, data-savvy to lead enterprise-scale digital transformation engagements for complex B2B and manufacturing clients. This role is pivotal in shaping future-state customer experience strategies, driving platform re-platforming, and unifying marketing, commerce, and technology into a growth engine for our clients. 

As a Enterprise Transformation Strategy Lead, you’ll play a hands-on leadership role, guiding discovery, synthesizing business and tech requirements, shaping platform and capability roadmaps, and ensuring alignment between client goals and execution plans. Your first priority will be helping clients to transform how they use digital to engage buyers, scale business units, and simplify operations. This full-time role requires 2 days per week in the office. 

Responsibilities 

Client Transformation Strategy 

• Lead business, experience, and technology discovery across multiple business units and functions 
• Translate client objectives into a unified, data-backed digital transformation strategy 
• Own the capability gap analysis, platform scoring, and transformation planning 
• Shape future-state CX, micro-journeys, personalization frameworks, and content supply strategies 

Platform & Technology Alignment 

• Collaborate with architects and Martech leads to evaluate and recommend the right-fit commerce, CMS, CDP, and data tools 
• Present platform trade-offs (SAP, Salesforce, Adobe, etc.) with rationale and implementation pathways 
• Define data, personalization, and VOC strategies that drive real-time, insight-led engagement 
• Lead client and internal teams to prioritize and sequence initiatives that enable key imperatives that drive business outcomes 

Strategic Storytelling & Client Leadership 

• Serve as strategic point of contact for client transformation leadership, including CDO, CMO, CIO, BU leaders 
• Create executive presentations, roadmaps, value cases, and prioritization frameworks 
• Translate complexity into compelling business narratives that accelerate decision-making and change 
• Develop strategic narratives that reduce friction through data driven rigor for recommendations and strategic deliverables 

Cross-Disciplinary Collaboration 

• Lead strategic initiatives by working hand-in-hand with experience design/UX, tech, media, SEO, and content teams to connect strategy to action 
• Operationalize strategy through integrated engagements with delivery accountability leveraging flexible methodology including COE setup, shared services, and agile enablement 
• Assure strategic leading practices support go-to-market and marketing operations teams by driving adoption and integrating performance tracking  

Required Experience 

• 8–12+ years of digital strategy, transformation consulting, or digital business design experience 
• Deep expertise in enterprise platform selection, Martech architecture, and personalization frameworks 
• Demonstrated ability to synthesize multi-BU needs into practical, scalable strategies that balance consolidation with business realities 
• Experience working across industries and segments with strong experience in/with B2B, industrial, or manufacturing organizations 
• Strong analytical thinking: comfortable with developing gap analyses, maturity models, KPIs, and executive modeling while managing ambiguity 
• Ability to influence C-level stakeholders through data-backed storytelling 
• Demonstrated experience in delivering Product Strategy, COE design, content supply chains, and agile operating models 
• Conceptual mastery of front office technology including SAP Commerce Cloud, Salesforce, Adobe Experience Cloud, Segment, Demandbase, Snowflake, 6Sence 

 

Preferred Qualifications 

• Consulting background  
• Experience delivering RFP responses, strategic POVs, and platform business cases 
• Familiarity with tech trends: composable a