Director, Pro Channel GTM Strategy

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

This is a role within Chamberlain Group's Revenue group. This role will be responsible for defining and leading Pro channel strategy and go-to-market vision, orchestrating partner-centric initiatives that accelerate adoption, align incentives and unlock profitable growth across the professional ecosystem. Requires 10+ years in Sales Leadership, Strategic Planning, Marketing and/or Channel Management with focus in the professional distribution, dealer and installer channel; which should include both  and 5+years experience with consumer or commercial durable goods manufacturers and/or distributors; 5+ years as a people manager; experience working in a matrix organization leading direct and indirect teams towards common goals and initiatives and a minimum of a Bachelor's Degree in Business, Marketing or related field.

Job Responsibilities:

• Creates and leads the joint business planning process across the Pro channel, including dealers, distributors, and strategic manufacturing partners, ensuring alignment to Chamberlain Group growth, profitability, and share objectives

• Direct the development and execution of a channel strategy that achieves business objectives and considers approaches for selling to, through and with our partners

• Own Pro channel segmentation and partner strategy, including dealer tiers, distributor models, OEM relationships, and installer personas; ensure strategies reflect partner capabilities, economic models, and route-to-market complexity

• Oversee the development of integrated Pro channel customer plans, ensuring alignment to broader channel strategy while clearly articulating differentiated value propositions, selling stories, and economic benefits for each partner segment

• Consult with Product, Marketing, Operations, Finance, and Sales to help identify, design, and perform business processes necessary to execute a successful set of programs and promotions

• Translate customer growth strategies into executable GTM initiatives, including new segment entry, product launches, solution bundling, pricing and rebate structures, and capability expansion within the Pro ecosystem

• Curate alignment of Chamberlain Group vision, objectives and initiatives with channel segmentation, customer needs, market trends and competitive landscape

• Direct the deployment of strategic initiatives across the Pro channel, including creation of GTM briefs, audience segmentation, enablement strategies, and execution governance to ensure disciplined rollout and adoption

• Own Pro channel persona strategy and enablement, ensuring development of sales tools, technical content, training, and collateral that accelerate partner adoption and effectiveness at each stage of the buying and installation journeyman age a comprehensive ongoing channel situation analysis that monitors consumer trends, new product & service innovation and operational & financial results from industry participants

• Manage a comprehensive ongoing channel situation analysis that monitors consumer trends, new product & service innovation and operational & financial results from industry participants

• Develop comprehensive channel opportunity & risk overview prioritizing objective achievement through initiatives that accelerate growth & profitability across existing offers, launch new offers and expand channel partners; Implement improvement plans to address unexpected challenges

• Partner with Sales, Marketing and Product to ensure development of content and collateral to drive product launches, promotions, key marketing campaigns, and channel or customer-specific programs; Review and direct marketing communication to ensure the overall channel strategy is aligned and conflict is minimized

• Quantify partner value and cost to deliver in order to identify pricing targets, resource requirements and overall priorities; Conduct quantitative analysis including ROI and customer acquisition costs across Retail channels

• Manage inputs to forecasting and demand planning process including promotional calendar, merchandising strategy and partner funding; participate in demand planning to