Area Director, Franchise Performance (Northern California)

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Area Director in the Franchise Performance Department. This team is responsible for is responsible for driving the performance of a diverse portfolio of midscale and upper midscale hotels under the guidance of leaders within the Franchise Performance Department. As a key member of our Franchise Performance Department, you will be instrumental in leading the implementation and activation of strategies and tactics aimed at increasing property level profitability, guest experience, and revenue for a region of franchised hotels.

You must reside in Sacramento, California or Reno, Nevada.

Are you a hotel operator with a strong drive for success and sense of personal accountability looking to transition to an above-property role? We invite you to apply today for our Area Director, Franchise Performance role today and #MakeItYourChoice.

Your Responsibilities

Performance Management

Strategic Advisory

• Serve as a strategic advisor by conducting property visits and implementing recommended solutions to drive individual and regional hotel performance across financial, guest experience, owner engagement, service execution, and program activation.

• Ensures owner execution of the midscale operating model, driving brand operating efficiency and profitability, leading to owner-operator satisfaction.

• Utilize reporting resources to influence and achieve owner adoption and hotel implementation.

Performance Accountability

• Responsible for the revenue and service performance metrics for the assigned region, driving continuous improvement.

• Identify and prioritize opportunities to enhance performance at portfolio hotels.

• Drive revenue at portfolio and hotel levels through consultations, collaborating and aligning with Choice Revenue Management resources. 

• Achieve Guest Experience objectives through the execution of on-site consultations and activation of recommended tactics and strategies.

• Monitor performance dashboards and conduct follow-up consultations.

Resource Utilization

• Identify hotel challenges and deploy hotel operators to Choice’s support systems, aiding in the improvement of hotel operations and profitability through resources like ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations.

• Collaborate with commercial revenue departments to achieve portfolio revenue growth objectives.  Encourage hotel engagement and participation with proprietary revenue generation programs.

Consultation Excellence

• Deliver impactful consultations, employing a suite of tools and resources to provide tailored solutions and foster owner engagement.

• Apply Trusted Advisor skills and delivery framework to drive owner-operator engagement within the assigned region.

• Develop proficiencies in interpreting performance data from internal and external sources (CoSTAR, Medallia, Salesforce, Workday, Concur, Tableau, Profitability Benchmarking, Okta, Business Intelligence, AI).

• Monitor and enhance consultation effectiveness based on RVP feedback, Owner Engagement Index surveys, and hotel stakeholder adoption of recommended action steps.

Communication Mastery

• Maintain clear and consistent communication with stakeholders, documenting interactions and ensuring follow-through on action plans.

Administration and Accountability

• Provide timely and accurate documentation of all business expenses.

• Maintain effective property and ownership documentation within Choice’s contact management system. 

• Support Choice Hotels franchise sales growth and participate in franchise association activities.

• Seek and share industry and market intelligence and best practices with peers, franchisees, and corporate staff, recognizing trends, threats and opportunities that can benefit franchisees and Choice.

Your Experience, Skills & Competencies

• Bachelor’s degree in Hotel Management, Business Management, Marketing, or a relevant field of study required; MBA preferred.

• At least 15 years of progressive hotel operations experience, with preference within midscale and upper midscale segments.

• Minimum of 10 years of hotel leadership experience, with preference for those with multi-unit or franchise performance experience.

• Excellent ability to manage ambiguity combined with an ability to leverage da