Head of Marketing

About T2 Group:
T2 Group is a dynamic consulting and workforce solutions firm specializing in healthcare IT, revenue cycle, and patient access. We partner with leading health systems and organizations nationwide to deliver innovative, high-impact solutions that drive operational efficiency and improve patient outcomes. At T2 Group, we believe in empowering talent, embracing flexibility, and fostering a culture of collaboration, accountability, and growth. Join a team where your expertise makes a difference and your contributions are valued.

MAIN PURPOSE OF ROLE:

The Head of Marketing is responsible for overseeing Company’s marketing efforts, and to ensure that all marketing activities are aligned with and supportive of Company’s growth and strategic objectives. This includes developing and implementing marketing strategies, managing the marketing budget, and analyzing market trends to determine the best approach for reaching Company’s target audience.

KEY RESPONSIBILITIES:

Marketing Plan. 

·        Define, develop and implement Company’s Marketing Plan. This document should provide a clear and detailed roadmap for how the business will achieve its marketing goals and objectives. It should be a living document that is regularly updated and adjusted based on changes in the market and the business's performance. The marketing plan should address, inter alia:

o   The broad strategic goals of the business to ensure that these cascade into the day-to-day marketing tactics,

o   An assessment of Company’s target market and customer needs, and desired brand positioning in the market,

o   A detailed analysis of the competition, including information about what products and services Company’s competitors are offering, and how Company plans to differentiate itself from the competition,

o   A summary of the current marketing situation, including information about the business's current market share and sales, as well as any challenges or opportunities the business is facing,

o   A detailed plan for implementing marketing strategies and tactics, including information about how the business will reach its target audience, what marketing channels will be used, and what specific marketing messages will be communicated,

o   A costed budget for the marketing department for the current fiscal year.

Value Proposition / Branding

·        Through the use of client engagement, competitor analysis and market / industry research, the Head of Marketing shall lead the development and ongoing monitoring of a differentiated and compelling value proposition statement,

·        Embed the value proposition into all digital and print marketing assets to ensure cohesive messaging across all marketing mediums,

·        Ensure Company’s brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

·        Periodically evaluate Arriell’s brand positioning in the market,

Marketing Campaigns / Promotional Assets

·        Lead the development and execution of effective marketing campaigns,

·        Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

·        Produce valuable and engaging digital and print content that delivers on the marketing objectives.

Digital Marketing

·        Manage and oversee various digital marketing channels.

·        Track and measure SEO and Google Analytics metrics and provide reports.

·        Manage organic and paid customer acquisition channels, incl. content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campa