Director of Marketing (48161)

Position Summary

The Director of Marketing – Nevada is responsible for leading the development and execution of marketing, communications, digital media, and event strategies for WestCare programs across Nevada. This role ensures consistent branding, impactful storytelling, and effective community engagement across diverse platforms. The Director provides strategic oversight of events, fundraising support, media relations, and digital content while collaborating with internal teams and external partners to promote WestCare’s mission, vision, and values.

Primary Duties and Responsibilities

Marketing & Communications

• Develop and implement regional marketing and communications strategies to promote WestCare’s programs, services, and initiatives in Nevada.
• Maintain and enforce brand consistency across all marketing materials, campaigns, and communication channels.
• Write, edit, and approve marketing collateral, including newsletters, brochures, press releases, signage, presentations, and digital assets.
• Manage crisis communications and act as a key communications contact during emergencies.

Event & Fundraising Support

• Plan, coordinate, and promote outreach events, fundraising campaigns, conferences, and exhibitions.
• Create and distribute event-related marketing materials such as invitations, programs, posters, branded awards, and sponsorship packages.
• Collaborate with Development teams to align fundraising initiatives with communications and promotional strategies.
• Represent WestCare at community events, conferences, and external functions to enhance visibility and donor engagement.

Digital Media & Social Media

• Oversee Nevada social media presence across multiple platforms (Facebook, Instagram, YouTube, Vimeo, LinkedIn, X/Twitter, etc.).
• Direct the creation of digital campaigns, newsletters, and email marketing to engage diverse audiences.
• Supervise the filming, editing, and production of short videos, digital ads, and multimedia content to promote services and enhance community awareness.
• Manage Google Business Profiles and Bing Places for Nevada entities.

Media & Public Relations

• Serve as a key media contact for Nevada, coordinating press coverage, interviews, and promotional opportunities.
• Draft and distribute press releases highlighting programs, events, and achievements.
• Build and maintain relationships with media outlets, partners, vendors, and community stakeholders.
• Support public affairs projects, including letters to the editor and community campaigns.

Team & Project Leadership

• Triage and assign marketing requests for Nevada, ensuring timely delivery of collateral and communications.
• Mentor and guide regional marketing assistants, interns, or contractors as designated.
• Partner with the VP of Marketing & Communications to contribute to national and global marketing initiatives while tailoring approaches to local community needs.
• Monitor and report on marketing performance metrics to evaluate campaign success and recommend improvements.

ESSENTIAL QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform the duties and responsibilities satisfactorily. The requirements listed below are representative of the knowledge, skill, an