Jobs and Careers

Senior Manager, Product Marketing

Internet Brands

El Segundo, United Statesfull_timeVerifiedPosted 17 Feb 2026

💰 $100,000/yr

About the role

Job Description: Senior Manager, Product Marketing

Purpose

The Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing strategy and research function, and drives rigor and consistency across go-to-market, positioning, and enablement efforts.

What We Build/Manage

Core product positioning, narratives, and competitive differentiation (in partnership with the VP)
Ongoing product marketing research and market intelligence program
Standardized go-to-market playbooks, templates, and processes
Key launch workstreams and enablement deliverables
Team workflows, priorities, and quality of outputs

Key Responsibilities

Product Marketing Strategy & Positioning

Translate product marketing strategy into repeatable frameworks, templates, and deliverables
Refine and evolve positioning, messaging, and differentiation across the portfolio
Ensure consistency of narratives across launches, sales materials, and enablement assets

Go-to-Market Execution & Operational Excellence

Own key components of launch planning, including:

Packaging and bundling inputs
Sales enablement frameworks
Standardized launch checklists and timelines

Develop and refine scalable templates for launches, collateral, and enablement materials
Identify process gaps and recommend improvements to increase efficiency and impact

Market & Product Marketing Research

Lead ongoing market intelligence efforts, including:

Competitive tracking and battlecards
Win/loss synthesis and trend analysis
Customer and prospect interviews
Market and segment insights to inform positioning and roadmap inputs

Maintain a centralized repository of product marketing insights
Partner with Product and Strategy teams to translate insights into actionable recommendations

People Management & Team Leadership

Manage and develop a small team of product marketers
Set priorities, review deliverables, and ensure high-quality outputs
Coach team members on positioning, storytelling, and stakeholder management
Balance workload and clarify ownership across workstreams

Sales & Cross-Functional Partnership

Serve as a primary product marketing partner to Sales Enablement and Revenue teams
Collaborate closely with Product, Engineering, Operations, Finance, Legal, and Communications
Represent Product Marketing in key cross-functional forums as needed

Lifecycle Support

Monitor product performance, adoption, and feedback post-launch
Recommend optimizations to positioning, packaging, or enablement based on data and market feedback

Qualifications

6–8 years of experience in B2B product marketing or closely related roles
1–3 years of people management experience (or demonstrated leadership of peers/projects)
Proven experience leading research-driven product marketing initiatives
Strong analytical skills with experience synthesizing qualitative and quantitative insights
Excellent written and verbal communication skills
Demonstrated ability t