Director of Content Development, Samsung TV Plus

Position Summary

Position Summary
Samsung TV Plus is an industry-leading FAST (free ad-supported TV) and VOD (video-on-demand) service reaching 30 countries and over 600 million devices globally across TV and mobile. One of the first FAST platforms, Samsung TV Plus now offers more than 450 channels in the U.S. and over 2,000 channels globally, along with thousands of shows and movies on-demand. FAST is the fastest-growing video segment amongst consumers and FAST ad spend is expected to surpass that of Broadcast/Cable (combined) and SVOD within the next three years. This role offers the opportunity to work at the forefront of the exploding and ever-evolving FAST space and play a key role in driving the growth of the TV Plus business.

The TV Plus Content Team is seeking a dynamic Head of Content Development to lead our US/CA content initiatives, develop first to market content experiences, and content budget management efforts. This role is ideal for a creative visionary who excels at storytelling, driving audience engagement, while detail oriented to managing complex projects, and analytically minded to track content performance & analysis and budget management functions. This content executive will be responsible for budget management functions and the deployment of resources to achieve key business objectives. You will work cross functionally with the Programming, Partnerships/BD, Marketing, Product, Legal, Engineering, Operations, and Product teams to develop compelling content experiences, articulate business and creative needs, and bring to market content that enhances brand visibility, drives engagement, and supports business objectives.

The candidate should have strong analytical skills and possess an understanding of and passion for the details, but be able to think “big picture” and quickly identify the meaningful insights, drivers, and priorities for the business. Samsung TV Plus is looking for a candidate who is excited by the opportunity to tackle large-scale ambiguous problems, a candidate who possesses a strong point of view and is willing to continually challenge the status quo, who is comfortable wearing many hats and possesses a decisive, “get it done” mentality.

Role and Responsibilities

Role and Responsibilities

1. Content Strategy and Ideation

• Define and execute a content strategy that aligns with the vision of Samsung TV PLUS, audience preferences and business growth objectives.
• Work closely with the programming, acquisition, licensing, and business development team to bring on board high-quality content.
• Identify and bring to market trending types of content, genres, and storytelling formats that resonate with viewers and readers
• Identify gaps in the content library and curate a compelling mix of content
• Balance commercial viability, audience demand, and creative vision in content selection

• Partner with the BD and Programming Teams and manage priorities across a multitude of deals with studios, networks, IP rights holders, and independent production houses
• Ensure all licensing agreements, contracts, and rights management comply with legal and business standards
   

2. Audience Engagement, Performance Analytics & Budget Management

• Use data analytics, viewer behavior insights, and performance metrics to optimize content decisions.
• Partnering with Product and Programming to ensure optimal content recommendations and personalization to improve user engagement
• Manage the content budget to ensure responsible spending allocations to ensure the meeting of business objectives
• Monitor industry trends, competitor platforms, and audience shifts to adapt content strategies proactively
   

3. Development, Innovation & Emerging Content Formats

• Develop, shepherd, and bring to market new content and content experiences working in close collaboration with internal stakeholders
• Work with various 3rd parties to facilitate new programming opportunities within Samsung TV PLUS
• Explore innovative storytelling models, alternative and new experiences, and business models to expand overall business growth

• Identify new trends and opportunities to innovate across Samsung TV PLUS