Stated Local Education Demand Generation Manager Demand Generation Manager

Stated Local Education Demand Generation Manager Demand Generation Manager

Description -

Job Title: SLED Demand Generation Manager

Organization: HP Inc. – Public Sector
Segment: State, Local & Education (SLED)

Role Overview

HP Inc. is seeking a highly execution-oriented SLED Demand Generation Manager to drive pipeline growth and deliver Marketing Generated Opportunities (MGOs) across the State, Local Government, and Education segment.

This is a hands-on individual contributor role responsible for planning, building, launching, optimizing, and reporting on multi-channel demand programs. The ideal candidate thrives in a fast-paced B2G environment, understands public sector buying cycles, and partners closely with sales to translate marketing engagement into qualified pipeline.

This role carries direct accountability for MGO performance and measurable pipeline contribution.

Key Responsibilities

1. Integrated Campaign Execution (Hands-On)

• Build and execute end-to-end integrated campaigns aligned to SLED priorities and fiscal calendars.

• Develop campaign briefs including target audience, account lists, value proposition, messaging pillars, channel mix, and KPIs.

• Own campaign timelines, asset coordination, approvals, and launch execution.

• Manage campaign budgets and track spend vs. performance.

• Continuously optimize based on performance data and sales feedback.

2. Marketing Generated Opportunity (MGO) Ownership

• Own quarterly and annual MGO targets for the SLED segment.

• Partner with sales to define what qualifies as an MGO and ensure alignment on lead quality.

• Monitor MQL-to-SAL-to-MGO conversion rates and identify gaps.

• Audit lead routing and follow-up SLAs to ensure timely seller engagement.

• Run post-campaign pipeline reviews with sales to assess impact and improve future programs.

3. Event & Field Marketing (Execution-Focused)

• Plan and execute in-person and virtual events including:

  • Trade shows

  • Executive roundtables

  • Territory-based roadshows

  • Webinars

  • Partner co-marketing events

• Own event logistics including registration strategy, promotional plans, landing pages, email invitations, and paid support.

• Build pre-event outreach toolkits for sellers.

• Develop structured follow-up plans (email sequences, call guides, sales enablement decks).

• Track attendee engagement and conversion into pipeline.

4. Email Marketing & Nurture Programs

• Build segmented email sequences aligned to persona and buying stage.

• Develop nurture tracks specific to SLED sub-verticals (State Gov, Local Gov, K-12, Higher Ed).

• Conduct A/B testing on subject lines, messaging, and CTAs.

• Monitor engagement metrics and optimize performance.

• Ensure compliance with public sector communication guidelines.

5. Paid & Digital Media Management

• Develop paid media strategies across:

  • LinkedIn

  • Search (SEM)

  • Programmatic display

  • Industry publications

  • Education/government-focused platforms

• Manage targeting strategies including named account lists and persona filters.

• Monitor CPL, engagement rates, and pipeline influence.

• Optimize creative and messaging based on performance data.

• Retarget event attendees and content engagers to accelerate conversion.

6. Thought Leadership & Content Activation

• Identify high-impact topics relevant to SLED audiences (cybersecurity, hybrid learning, AI, sustainability, device lifecycle, etc.).

• Partner with SMEs and product marketing to develop:

  • Whitepapers

  • Executive briefs

  • Case studies

  • Solution guides

  • Blog posts

• Repurpose long-form content into multi-channel activation plans.

• Align messaging to public sector budget cycles and funding initiatives.

7. Sales Alignment & Field Enablement

• Conduct regular campaign briefings with sales leadership and account teams.

• Provide sellers with:

  • Campaign summaries

  • Account target lists

  • Outreach messaging templates

  • Social sharing copy

• Build and distribute campaign toolkits prior to launch.

• Encourage and track sel