Senior Vice President, Customer Data & Performance Marketing

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll do

The SVP, Customer Data & Performance Marketing will play a critical leadership role, driving the company’s strategy around customer data analytics, segmentation, and performance marketing. This role is essential to unifying customer insights across multiple websites and digital touchpoints, translating data into actionable strategies that enhance customer acquisition, retention, and lifetime value. The SVP will collaborate with key stakeholders across marketing, product, technology, and sales to align data-driven insights with performance marketing campaigns to maximize ROI and drive business growth.

What You'll be Working on

Customer Data Strategy & Analytics:

• Develop and lead the overall customer data strategy, ensuring data is effectively captured, processed, and translated into actionable insights
• Oversee data collection across multiple websites and digital channels, ensuring integration and uniformity in data management
• Collaborate with data science, analytics, and business intelligence teams to segment and target customers for personalized marketing strategies
• Implement tools and systems that support real-time customer data insights and attribution modeling
• Ensure the highest standards of data governance and privacy compliance (e.g., GDPR, CCPA)

Performance Marketing:

• Lead and manage the strategy for performance marketing campaigns across paid search, paid social, SEO, display, affiliate, and email channels
• Work closely with the digital marketing team to optimize customer acquisition and retention strategies using a data-first approach
• Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI
• Collaborate with product and UX teams to develop and test new customer acquisition and conversion funnels
• Implement A/B testing and multivariate testing to improve ad creatives, landing pages, and conversion rates across platforms

Personalization & Customer Experience:

• Utilize customer data and insights to deliver hyper-personalized shopping experiences across websites and channels
• Develop scalable personalization programs that enhance the customer journey, increasing satisfaction, loyalty, and repeat purchases
• Collaborate with the product team to optimize site navigation, product recommendations, and overall user experience through customer data analysis

Leadership & Team Management:

• Lead, mentor, and develop a high-performing team of data analysts, performance marketers, and digital marketing professionals
• Foster a data-driven culture across the organization, ensuring collaboration between marketing, product, and analytics teams
• Stay up-to-date on industry trends, competitive landscape, and emerging marketing