Senior Manager, Healthcare Professional Activation NA

Senior Manager, Healthcare Professional (HCP) Activation

Location: Morristown, NJ

About the Job

pella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. Join us on our mission. Health. In your hands.

As the Senior Manager, HCP Activation, you will be responsible for developing and executing comprehensive marketing strategies targeting healthcare professionals to drive brand awareness, education, and engagement – with the intent on building the credibility behind our brands, and in turn driving business results.

Main Responsibilities:

• Develop and execute a robust HCP marketing strategy aligned with overall business objectives, brand positioning, and target audience insights.
• Conduct research and analysis (working with insights team and/or external partners) to gain a deep understanding of healthcare professional behavior, needs, and preferences. Utilize insights to develop targeted and data-driven HCP marketing plans.
• Lead the development and execution of integrated marketing campaigns targeting healthcare professionals (linked to overarching brand strategies). This includes developing and implementing educational materials, digital marketing initiatives, medical conferences, speaker programs, thought leadership content, and engagement programs.
• Work closely with internal teams such as medical affairs, sales, brand marketing, and creative/media/digital hub to ensure seamless execution and integration of marketing initiatives targeting healthcare professionals.
• Identify, engage, and cultivate relationships with key opinion leaders and influential healthcare professionals to support brand advocacy and education initiatives.
• Ensure all marketing activities targeting healthcare professionals comply with applicable regulations and guidelines, including industry codes and legal requirements.
• Develop and manage the marketing budget for HCP marketing initiatives, ensuring resources are allocated effectively to drive maximum return on investment.
• Develop and manage a sampling strategy for HCPs, ensuring alignment with applicable regulations and guidelines.
• Establish key performance indicators (KPIs) for HCP marketing campaigns and regularly evaluate performance. Provide actionable insights and recommendations for continuous improvement.
• Build and maintain strong relationships with key external stakeholders, including healthcare professional associations, medical societies, advocacy groups, and agencies, to drive collaboration and alignment on marketing initiatives.

About You

• Bachelor's degree in marketing, business, life sciences, or a related field
• 5-10 years' experience in healthcare professional marketing, pharmaceutical marketing, or related roles within the healthcare industry
• Strong understanding of the healthcare professional landscape, including knowledge of the healthcare system, relevant therapeutic areas, and industry regulations
• Demonstrated ability to develop and execute effective marketing strategies and campaigns targeting healthcare professionals
• Experience in developing educational materials, digital marketing initiatives, medical conferences, and engagement programs for healthcare professionals
• Knowledge of compliance and regulatory requirements for marketing activities within the healthcare industry
• Exceptional project management skills with the ability to prioritize and meet deadlines in a fast-paced environment
• Strong leadership and interpersonal skills with the ability to collaborate and influence cross-functional teams
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office Suite and marketing software/tools
• Ability to adapt quickly to changing market conditions and healthcare trends
• Knowledge of digital marketing strategies