Senior Account Executive, Brand (Wellness)

We are seeking a Senior Account Executive to join our growing Consumer Health and Wellness team!  Edelman’s Wellness team sits at the cross-section of Health and Brand, helping to evolve, promote, and protect some of the world’s most iconic and celebrated brands. We aspire to do work that moves people – work that inspires people to not only “buy in” to brands, but also buy. Edelman’s Wellness team provides a wide array of communications services to a diversified portfolio of clients including major consumer healthcare companies, wellness brands, and non-profit & public health organizations. By employing innovative and thoughtful strategies, the Wellness team develops integrated brand campaigns that help our clients promote their brands, protect their reputations and license to operate, and influence public perceptions. The Senior Account Executive will have the ability to learn and deploy a wide variety of communications skills to a single, but diversified, industry that is of fundamental importance to individuals and society at large. Furthermore, employees will hone their communication skills alongside colleagues who have deep expertise at the intersection of brand, health, and public relations.

Responsibilities:

• Contribute to the creation of communications plans and materials that meet client objectives
• Manage multiple projects from conception to completion, by anticipating challenges and ensuring deadline and budget adherence
• Build relationships with clients and colleagues at all levels
• Consistently produce high-quality internal and external communications content often under tight timelines and with competing priorities
• Coordinate client touchpoints, helping to set the agenda and provide action-oriented recaps
• Demonstrate tactical proficiency in media relations, including creating and driving both traditional and social media outreach plans and owning media monitoring needs to identify and draft flags of relevant news
• Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
• Possess a solid understanding of the current consumer brand, health and wellness landscape, and topical issues
• Aid in new business processes including idea contribution, research, and proposal preparation
• Supervise staff junior to you by motivating, coaching and consistently providing feedback
• Help plan and coordinate traditional, digital and social media outreach programs
• Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct
 

Basic Qualifications:

• The Senior Account Executive must have at least two years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.
• A bachelor’s degree in a related field 

Preferred Qualifications:

• Proven ability to manage multiple small or medium-sized projects simultaneously.
• A solid grasp of all basic public relations tools and how they are used as well as solid research, writing, and editing skills.
• They should have the ability to develop relationships with media and apply experience and initiative in developing traditional and digital media relations strategies.
•  Consumer health or brand-related PR experience preferred.

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