Head of Events & Field Marketing

About CogniteEmbark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year . In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.
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Ready to make a significant impact at a fast-growing, category-leading AI SaaS company? We're seeking a dynamic and results-oriented Head of Events & Field Marketing to lead our global event and field marketing strategy and execution.
This is a pivotal role that blends strategic leadership with hands-on execution. You'll be responsible for developing and driving our worldwide event and field marketing initiatives, directly contributing to pipeline generation, revenue growth, and brand recognition across new and existing accounts. You'll build and lead a high-performing team while remaining deeply involved in the planning, coordination, and execution of high-impact programs.
The ideal candidate is a strategic thinker with a proven track record in B2B SaaS events and field  marketing, who can inspire a team and isn't afraid to roll up their sleeves. You'll be instrumental in translating business objectives into measurable marketing outcomes, fostering strong collaboration between marketing and sales globally.

What You'll Do

• Global Strategy & Leadership: Develop and own the global event and field marketing strategy, aligning it with overall company growth objectives and regional sales targets.
• Team Leadership & Development: Recruit, mentor, and lead a high-performing global team of event and field marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement.
• Program Ownership & Execution: Oversee the end-to-end planning, coordination, and hands-on execution of a diverse portfolio of global and regional in-person and virtual events, including:
• Tier 1 trade shows and industry conferences
• Executive roundtables and dinners
• Customer roadshows and user conferences
• Proprietary webinars and virtual summits
• Account-Based Marketing (ABM) driven field programs
• Pipeline Generation & Revenue Impact: Design and implement integrated field marketing plans that leverage events and field activities to drive demand generation, MQLs, product demos, pipeline growth, and upsell opportunities within existing accounts.
• Cross-Functional Collaboration: Partner closely with global and regional sales, demand generation, product marketing, and partner marketing teams to ensure seamless campaign orchestration, consistent messaging, and effective lead follow-up strategies.
• Digital Amplification: Collaborate with demand generation and digital marketing teams to amplify event and field programs through digital channels, including email marketing, paid media, and social campaigns.
• Performance Measurement & Optimization: Establish clear goals, define key metrics, and relentlessly measure and report on the performance of all event and field marketing initiatives using key marketing KPIs (e.g., MQLs, CPL, opportunity sourcing and influence, conversion rates, ROI). Conduct post-event and campaign evaluations, analyze results, and make data-driven recommendations for continuous optimization. Reporting on monthly, qua