Marketing Brand Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works on-site out of our Lake Forest, IL location in Molecular Diagnostics at Abbott.

Our molecular division delivers best-in-class innovative testing solutions for people around the world to provide answers to life’s critical health decisions.  We help people live full and healthy lives through our accessible, molecular-based solutions.

What You’ll Work On

• Manage, plan, and implement branding and communications projects in advertising, promotional programs, trade shows, digital, and mobile communications.

• Develop product promotion plans in collaboration with product marketing and global market development teams.

• Plan, create, and produce marketing, advertising, sales promotions, and digital tools to support brand strategies and marketing objectives.

• Act as a brand champion, ensuring all communications are consistent and accurately support the brand strategy.

• Provide channel strategy expertise to teams and recommend the most effective ways to deploy assets and materials to achieve marketing objectives

• Providing graphic/design support to marketing team

• Coordinate and support branding and marketing efforts globally as the central hub within the marketing organization

• Initiate and manage schedules for projects and project milestones

• Establish priorities for individual or project assignments

• Create an annual communication plan and budget

• Deliver all projects and campaigns on time and within budget.​

• Manage vendor agreements and work deliverables to meet defined business objectives

• Partner with product management to:

  • Develop communication objectives and strategies

  • Determine and manage the project budget and production schedule

Brand and Compliance

• Champion the Abbott brand in all materials, ensuring alignment with corporate brand standards

• Support all company initiatives as identified by management, including:

  • Quality Management Systems (QMS)

  • Environmental Management Systems (EMS)

  • Other regulatory requirements

• Comply with U.S. Food and Drug Administration (FDA) regulations and other regulatory requirements, company policies, operating procedures, processes, and task assignments

• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors

Required Qualifications

• Bachelor's Degree or an equivalent combination of education and work experience

• Minimum 7 years related work experience with a complete understanding of specified functional area.

Preferred Qualifications:

• Healthcare and med device industries preferred.

• Proven track record of delivering measurable, successful multi-channel, sales-enablin