VP, Product & Marketing Strategy
Strive HealthAbout the role
What We Strive For
At Strive Health, we’re driven by a purpose: transforming the broken kidney care system. Through early identification, engagement, and comprehensive coordinated care, we significantly improve outcomes for people with kidney disease, reducing emergency dialysis and inpatient utilization. Our high-touch care model integrates with local providers and uses predictive data to identify and support at-risk patients along their entire care journey. We embrace diversity, celebrate successes, and support each other, making Strive the destination for top talent in healthcare. Join us in making a real difference.
Benefits & Perks
- Hybrid-Remote Flexibility – Work from home while fulfilling in-person needs at the office, clinic, or patient home visits.
- Comprehensive Benefits – Medical, dental, and vision insurance, employee assistance programs, employer-paid and voluntary life and disability insurance, plus health and flexible spending accounts.
- Financial & Retirement Support – Competitive compensation with a performance-based discretionary bonus program, 401k with employer match, and financial wellness resources.
- Time Off & Leave – Paid holidays, flexible vacation time, sick time, and paid birthgiving, bonding, sabbatical, and living donor leaves.
- Wellness & Growth – Family forming services through Maven Maternity at no cost and physical wellness perks, mental health support, and an annual professional development stipend.
What You’ll Do
Reporting to the Chief Growth Officer, the Vice President, Product and Marketing Strategy will be responsible for driving the development and execution of Strive Health's product portfolio, go to market strategies, patient experience and marketing. This role oversees an expanding department of five direct reports across Product Strategy, Patient and Provider Experience, Marketing, and Communications, translating market insights into actionable plans that fuel growth and propel Strive’s mission and growth objectives. The ideal candidate combines strategic vision with hands-on execution to elevate Strive’s brand presence and inspire a high-performing team to deliver exceptional results. This is a unique opportunity to lead at the intersection of healthcare, innovation, and marketing, shaping how Strive engages the market and transforms kidney care for good.
The Day to Day
Product Strategy and Lifecycle Management
- Drive market insights and key strategies for growth and competitive differentiation
- Manage the Product Lifecycle Management framework and operating model for cross-company collaboration
- Build a portfolio of profitable products and services/features to support buyer segment current and unmet needs to achieve growth goals and market competitiveness
Patient Acquisition & Activation
- Develop and execute data-driven patient acquisition strategies to drive growth and engagement across target demographics.
- Create integrated marketing campaigns to activate patients and improve retention, using digital marketing and experience, content marketing, and community outreach.
- Lead patient experience and journey mapping with cros
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